Author Archive
Written by Mireille Hakkenberg on August 25th, 2010 |
Gucci is celebrating the launch of its latest fragrance in a grand way and called in the help of Frank Miller to create the short film: ‘Gucci Guilty’.
The film stars Evan Rachel Wood and Chris Evans in a tale of passion and defiance. It shows the stars as two damaged anti-heroes driving a flaming car through a gritty, nouveau-noir cityscape; Frank Miller’s signature
The short film premieres at the MTV VMA’s. Not yet on the guest list? Don’t worry: Gucci has set up a Facebook contest which allows fans to win two tickets to the award show and be amongst the first to watch the film exclusively on September 12th.
Source: Miss
Written by Mireille Hakkenberg on August 17th, 2010 |
Because we just can’t seem to get enough of them: infographics. Here are 15 astonishing facts about the Internet. Thanks to OnlineSchool, who tried to grasp the amount of information available online.
As we all know by now, it’s almost impossible to put any number on the Internet as virtually anything is available, anywhere, at any time. But try and imagine this: it would take 100.000.000 human brains to store the internet. And counting.
Hungry for more?
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Written by Mireille Hakkenberg on August 5th, 2010 |
We have seen it before: people putting their lives in the hands of an online community. For a day or a week, like David on Demand did at this year’s Cannes Lions International Advertising Festival. But now Dan Brown – no not the writer, but Rubik’s cube Dan Brown – is taking it to next level with Dan 3.0: giving away control of his life for a whole year:
The 20 year old from Nebraska is no stranger to the internet: he is been videoblogging for three years and has gathered a following of a quarter million. The young YouTube star even found a way to turn video blogging into a living and, Dan says, he’s owes a lot to his community and this is his way of giving something back. But what does that mean?
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Written by Mireille Hakkenberg on July 13th, 2010 |
Apparently, the Dutch national team isn’t alone in cruising the Amsterdam canals today. Or at least not according to this video:
Needless to say, this is a viral video. And I am guessing it’s for Kentucky Fried Chicken…
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Written by Mireille Hakkenberg on July 10th, 2010 |
With the Dutch national team playing the World Cup Finals tomorrow, the small country is turning orange. There is one question occupying over 16 million people: will we finally bring that World Cup home? No need to wait another day, because Paul the Octopus knows exactly who is going to win. Yes, that’s right. An octopus.
In an effort to predict the outcomes of the games, the octopus has become a big internet hit. But, who is going to win that World Cup, Paul?
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Written by Mireille Hakkenberg on July 1st, 2010 |
Exiting news for social media geeks and film freaks like me: “The Social Network” The Movie is coming! The trailer does not give away much, but yet anticipates on an interesting story line: “You don’t get to 500 million friends without making a few enemies”
The information on “The Social Network” is limited, but here is what to expect of the upcoming film by David Lincher.
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Written by Mireille Hakkenberg on June 19th, 2010 |
Apple has a way of introducing its new products with allure, which at the same time is a trigger for many to tap into these introductions. We have seen the ‘Amazing, Incredible’ video and not to mention the countless UGC creations when Apple announced the iPad.
Now, along with the introduction of the iPhone 4 there is an entertaining video out there. Even though it does not have nearly as many views as Apple’s original one; we just couldn’t keep it from you:
The video is uploaded under the name “Banned iPhone 4 Promo”, but is it really?
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Written by Mireille Hakkenberg on June 6th, 2010 |
After months, and for some even years, of anticipation the countdown has started: only five days until the 2010 FIFA World Cup in South Africa.
The World Cup does not only engage millions of football fans worldwide, but has also kept brands busy. More and more brands are jumping on the World Cup bandwagon. Some do it well, others not so much. But here is a top 3 of Must See Videos:
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Written by Mireille Hakkenberg on May 5th, 2010 |
Yesterday, Audi released the first of six episodes of the movie “The Next Big Thing”, featuring Justin Timberlake and Dania Ramirez.
The trailer already launched in April and was promising and we’d better be prepared. But did Audi deliver?
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Written by Mireille Hakkenberg on April 28th, 2010 |
It seems like forever ago that Pixar released the first feature film ever to use only computer-generated imagery: Toy Story. That’s where we met Woody and Buzz Lightyear, back in 1995. Now, 15 years later Pixar is about to release Toy Story 3.
Disney already started its marketing efforts last year, as Disney released the first teaser together with the launch of the animated film Up. And more recently, Steve Jobs demonstrated iAd in a Toy Story 3 theme at the iPhone OS 4.0 event. And now with the release date, June 18th, closing in, Disney tapped in to a powerful marketing tool: online video. They found a cool way to combine viral video with nostalgia..
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