So if you’re wondering if Old Spice has been more popular so far then the Nike Here I Am commercial and if the “Will it blend – iPad” video has been more pupular then a really well viewed movie trailer you should continue reading.

Scrolling down the infographic is definitely worth it.

Thumbs up for the guys at Viral Adnetwork for creating this nice visual!

Click here to view the embedded video.

By facilitating consumers with the techology to communicate easily with each other via open social channels, communication comes out in the open and will reach a lot of potential customers of the resort.

With a badge system, users are even more motivated to share and maximize their experience on the slopes – a win win situation for both the resort as its customers! I’m curious how the figures will look after the first season and how much customers of the resorts actually used the system. Until then, chapeau for Vail Resorts for this innovative solution.

Sources: Mashable, Skinet

Click here to view the embedded video.

As expected, the video turned out to be highly viral. Within a week the video received over 400.000 views. Continue reading for statistics and the other videos.

Let’s have a look at the original Facebook movie trailer, launched at the 15th of July:

Click here to view the embedded video.

After the Facebook movie trailer, the YouTube trailer popped up within months. At the 3rd of August the movie was uploaded:

Click here to view the embedded video.

And now the Twitter movie has entered, uploaded at the 12th of August. If you look at the statistics, you’ll see that the movie didn’t need a long time before it incubated virally.

Statistics on the video, click to enlarge.

Personally I love the movie, with quotes like:

“If Twitter was as useless and boring as they say, then someone would have tweeted it.”

How do you rate this movie? Love it or hate it?

What would happen if you took all the possible interactions of a highly successful platform such as Facebook into the real world? Continue reading for the video and insights.

Personally, I love the idea of the “Be Stupid” campaign. Its a intelligent move to turn a jeans brand into a philosophy that can be adapted by a large group among the target population. With great copy such as: “Smart sees what there is. Stupid sees what there could be.” and “Smart listens to the head. Stupid listens to the heart.“, Diesel engages their target audience to bond with their emotional side, instead of their rational.

Back to the Facepark campaign. The idea of Facepark is really simple: Take a big cardboard and cut out a piece. Head over to the park and start using the familiar Facebook gestures and interactions with friends and random strangers.

The philosophy of the day was based upon the fact that the park is much more fun then the internet. “Instead of wasting our lives in front of our computers, we chose to waste our lives in the park“, Diesel stated. Digital is smart. Analog is stupid. Be stupid. Check out the video:

Click here to view the embedded video.

Personally I think its a nice move from Diesel. Making remarkable stories has been one of the key factors for great campaings of Diesel over the last few years. Remember the Heidis campaign?

However, telling your audience to screw digital and become a fan of analog while driving the traffic towards the offline event through social (and asking to become a fan of the Facebook page for example) is a nice paradox. I guess digital isn’t so stupid after all.

Continue reading for the case video and more.

Click here to view the embedded video.

As they state in the description of the video, “The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer – pulling content from Twitter to display real-time updates from and about Canada.”

In my opinion its a very smart and interactive way of true inspiring storytelling. I wish the same experience could be experienced online or in a mobile surrounding, such as a iPad application.

Click here to view the embedded video.

A highly remarkable campaign, even though the video above reminds me a lot of this Dutch Chocomel campaign. Continue reading for the other videos of Volkswagen Fast Lane.

According to Volkswagen, the Fast Lane is about:

Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.

Which translates to the next videos:

Fast Lane – The Shopping Cart

Click here to view the embedded video.

Fast Lane – The Elevator

Click here to view the embedded video.

I won’t think it’ll be as successful as The Fun Theory, even though its already receiving lots of attention on car- and marketingblogs. How do you rate this campaign?

whether its about the most basic elements to social motivational factors, this list of LukeW has them all. Read on after the fold.

The list adds up several questions every social developer should ask himself when creating a social platform. The questions are divined in the categories Core Needs, Core Social, Basic Behaviors, Motivators and Relationships.

Core Needs

These questions address the most basic elements of any service: what does it do it, for who, and how?

• Need: what is the existing problem we are solving for people?
• Segment: who really has this need (primary audience)?
• Measurably better: how is our solution to the problem substantially better than current solutions people employ?

Core Social

Having very focused answers to these questions really matters. They attempt to address “what’s in it for me?” and why that brings people back.

• Identity: do people’s contributions make them look good/better?
• Connections: does using the product build deeper/better connections between people?
• Daily engagement: what activity brings people back every day?
• Reengagement: if people don’t come every day on their own, what brings them back?

Basic Behaviors

Have you considered how people generally behave and how your product accounts for or takes advantage of that?

• Least resistance: is there an easy path to people’s goals?
• Small commitments: how can initial commitments be small and scale up?
• Reciprocity: is there a perceived sense of debt in the activities people are doing?
• Bonding: is is possible for people to do things synchronously with others?
• Dopamine Loop: what kinds of information can people find of interest to them?

Motivators

These questions get you to think about the ways your product can encourage appropriate and valuable behavior from people.

• Status: is there an ability to increase your standing among people?
• Feedback Loops: how do people get responses to their actions?
• Social proof: can people follow the lead of others to make decisions?
• Sequencing: can activities be broken down into sequential goals or challenges?
• Ownership bias: how much will people value their contributions?
• Scarcity: is there limited availability that encourages people to take action?
• Set completion: will people be able to create collections and curate them?

Relationships

What kinds of relationships are you focusing on in your product?

• Strong ties: how does the product allow people to interact with the closest 7 (or less) people to them?
• Weak ties: how does the product allow people to interact with much more but less important connections?

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I think this list is rather complete and could be used in various sessions during the social design process. Furthermore, it could be a really useful list of requirement for the client to see an online social platform isn’t just about connecting friends and/or colleagues. What are your thoughts on this list?

Hat tip for Jurgen from Frank-ly for pointing out this article to me. Full credits for this list go to Luke Wroblewski. Originally published on LukeW.com on May 21, 2010 (link to original article). This article has been published with the approval of the author of the original checklist.

Click here to view the embedded video.

I think its a nice twist to bring the offline world a bit closer to the online world and to serve the consumers who don’t have smartphones and share their recently bought items online anyway. What do you think of this installation?

Via: Frank-ly, Adsoftheworld.

Interested in good visual material? Continue reading for the list of five great infographics.

5. What People Are Doing

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This image lines up the time spend in different field of activity, according to the Social Technographics, defined by Forrester Research. The image gives a good overview in activity per generation.

4. The Conversation Prism

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The Conversation Prism has been on the block for a while. A great overview of tools in categories in which the consumer uses these tools.

3. The Boom of Social Sites

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The Boom of Social Sites gives a great overview of launch moments of social platforms and the (great) amount of users per platform.

2. The Social Media Landscape

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The Social Media Landscape provides an overview of the way social media tools affect marketing communications. Tools mentioned in this overview are Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, Stumble Upon, Yahoo Answers, reddit and Delicious.

1. Social Media Demographics

Click for original size.

Where will you find your audience? Which target groups are using what kind of social media? Flowtown managed to put a lot of interesting data on social media usage by gender, income, education and age in one magnificent infographic. Love it!

Images above are my favorite of infographics on social media I’ve stumbled upon over the last few months. I’m curious if you agree on my top five or that there are images that should have deserved a place in the list above. Agree of disagree? Shout it out in the comments!

Sources: Pamorama, Penn-Olson and CooliInfographics.com.

Continue reading for more insights in the campaign, opinions and the videos of the campaign.

About the campaign

Agency Ogilvy, famous for its respected founder David Ogilvy, loves to tell the rich story of how a door to door salesperson became the founder of one of the biggest advertisement agencies in the history. To continue this passion for sales, Ogilvy launched nine videos showing a various types of sales techniques. From The Metaphor to The Envy Transfer. My most favorite? The Stat Factor.

Click here to view the embedded video.

Up until now, the videos didn’t receive that much attention overall. The nine different videos received a total of 35.000 views.

According to Brian Fetherstonhaugh, chairman and chief executive at OgilvyOne in New York Salesmanship has been lost in the pursuit of art or the dazzle of technology. Salesmanship needs to be rekindled in this postrecession environment, as consumers are making more informed and deliberate choices. With the consumer in control, selling is less about intrusion and repetition, and more about engagement and evangelizing.

“The consumer is in control. This means selling is less about intrusion and repetition and more about engagement and evangelizing.”

- Brian Fetherstonhaugh

About the competition

The competition started two weeks ago and received 8 entries up till now, which is an incredible low number compared to the amount of videos uploaded for the Island Reef Job Best Job In The World campaign. An odd comparison? Of course both target audiences can’t be compared, but it does tell something about the effort people are willing to spend on gaining a job via a YouTube video, which requires some research, creativity and effort. Current submissions include semi professional and well thought entries, as well as low quality webcam videos.

Conclusion

In my opinion a great campaign with high potential to gain attention and awareness from both the human resource perspective as a way to tell the story behind Ogilvy. Hopefully Ogilvy will be able to gain more attention to this campaign; it would be a waste if the campaign will end with a low amount of contestants and publicity.

Sources: ThisIsOgilvy.com, NYTimes.

http://www.linkedin.com/companies/ogilvyone