It’s true. ViralBlog loves Ford approach in social media. This isn’t the first post dedicated to Ford’s social strategy and sure won’t be the last if they continue on their path like they do now. Recently, Scott Monty (head of social media for Ford Motor Company) gave a talk on social media marketing at OMMA Global New York.
Read on to view the slides and our comments on this inspirational slidedeck.
Social media is a great way to get rumors spread. Audi is starting to prove how to play that game with their online campaign called Electricity Untamed. Viral video’s and online social buzz are the engine in this social strategy to get the word on the street about the possible release of a electric car from Audi.
Lets see how Audi uses social media in their strategy to get attention on their electric car concept from a broad audience.
Slideshare is one of the leading presentation containers for online presentation distribution. In a short period Slideshare has build an amazing database of incredible presentations.
The platform does not only attract presentations on cute kittens and beautiful nature photography, but also contains a wide variety of presentations on social media.
We’ve selected the best three presentations on social media for you to view.
Universal McCann yearly launches its report on (social) media usage worldwide. This annual report has become quiet popular among agencies in the media industrie. Recently Universal McCann launched its fourth rapport, Wave 4. The report is filled with global statistics with a focus on the USA, UK, Germany, Korea, Brazil, India and China.
In this report Universal reveals some great insights in the differences between several countries and the overall growth of social media usage.
The Amsterdam startup scene is exploding. Startups like Wakoopa, Kimengi and Layar are working hard in redefining the future of the web and communication. And so is Postmachina, founder of the connecting service My Name is E. This service allows you to connect your online identities from accounts like Facebook, LinkedIn, Twitter and several other networks and share these in the offline world.
These kind of methods for connecting may be the next step to bring online communication even closer to the offline world. I spoke with Renato from Postmachina for some insights in their service.
Moonfruit. The campaign that was said to be the first seriously successful viral Twitter campaign. Moonfruit is a free website building service that was offering free MacBooks in exchange for exposure of their brand on Twitter. Each day, a random user that included the hashtag #moonfruit in one of their tweets was selected to win a MacBook.
Moonfruit announced:
To celebrate Moonfruit’s 10th birthday we are giving away 10 new release Macbook Pro’s, over 10 7 days! If you’ve never seen one of these in real life, they are just as svelte and beautifully crafted as they look in the pictures, we can’t keep our hands off them!
Their were no limits in number of mentions and you had to follow @moonfruit on Twitter in order to win a MacBook.
Now, almost three weeks after the ending of the campaign, its time to have a serious look at the impact of this (ab)use of the Twitterplatform. Lets have a look at statistics and the influence on the Moonfruit brand.
Philips created a brilliant campaign, located on the Twitter platform. In order to win a Philips 21:9 TV, the candidates have to Twitter a versus proposition for a Philips product: Philips VS 140 characters of genius. Great idea and a creative campaign, but somehow it didn’t enjoy a great lift off.
Interested in the campaign? Click further for statistics, video’s and more insights on this campaign from Philips.
Bacardi launched a website in order to promote their beverage, the Bacardi Breezer. While creative directors of the Israeli agency McCann Digital thought this approach would be fun for their target audience, most likely to be influentials in female peer groups, they totally missed the point and failed deeply with their campaign “Get An Ugly Girlfriend!”.
What happened? And why did this campaign ended up like something familiar that happened to Motrin (see the article: The Motrin Case: The Voice Of The Crowd, right here on ViralBlog). Lets have a closer look at the campaign.
Totally unexpected. How can a traditional company – with a more then traditional service – get a great score in the viral charts with a viral video? A company with no social DNA at all and most likely with only just a few brand ambassadors online to spread the word?
Eyecandy and a interesting topic must have done the trick. Watch the viral video of French mail service LaPoste:
The results aren’t extraordinary, but quiet nice. Especially for this kind of business. Within 3 days, the video generated over 300.000 views on LiveLeak and another 200.000+ views on YouTube since June 15, which brings it to a total of a half million views!
Ken Block is a person with two passions. His shoe label (DC Shoes) from which he is the co-founder and his professional racing career as a rally driver. In order to promote his favorite racing sport to the world, the unknown rally sport called Gymkhana, he created a highly viral video to show cast his own brand, his favorite sport and his sponsor: Subaru.
The results are amazing. According to several sources, the video was viewed over 10 million times on his website since the launch in november 2008. Recently, a follow up has been released which caught the attention of over 3.000.000 viewers in 2 weeks of time on only YouTube on the official video. Click to see the reasons why this video became an viral success.
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