Author Archive

Bontrust: Increase In Currency (Money Love)

Written by Paul van Veenendaal on May 25th, 2009 | 1 comment

Hamburg-based agency Grabarz & Partner GmbH and production company Optix Kreation have taken the idea of multiplying money to a whole new level in a animated commercial for German financial advice company Bontrust Finance.

The lavishly produced film shows a 3D world with furniture, buildings, bridges, landscapes and clothing styles completely made out of banknotes in origami style and brings together the English pound, the American dollar and the Chinese yuan in a beautiful creative way.

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20 Hours/Minute Of Video Added on YouTube

Written by Paul van Veenendaal on May 24th, 2009 | 3 comments

YouTube, the Google-owned video-sharing site, announced late Wednesday in a blog post that 20 hours of video are uploaded to YouTube every minute!

youtube_logo

On YouTube’s official blog, product manager Ryan Junee wrote that the company was getting six hours of video every minute in mid-2007. In March 2008 that number grew to 10 hours, then 13 and in January of this year, it became 15 hours of video uploaded every minute or “the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week”.

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Philips Unveils Carousel ‘Making Of’ Film

Written by Paul van Veenendaal on May 18th, 2009 | 1 comment

Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, by Adam Berg, Tribal DDB and Stink Digital, London with music provided from Michael Fakesch to promote the company’s new movie theater-proportioned 21:9 LCD television set.

Philips Carousel Cinema 21:9 TV advert

The 2 minute 19 second cinematic feature is filmed in one continuous tracking shot and shows a cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. Last Friday Philips revealed the Carousel “making of” film. See the video after the jump.

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Samsung YouTube HD Camera Trick Revealed

Written by Paul van Veenendaal on May 14th, 2009 | 4 comments

In April Samsung Mobile and The Viral Factory released a video (see below) on YouTube entirely shot on the Samsung OMNIA HD, also known as i8910 HD, with 8 megapixel built-in camera.

Unravel the mystery how it was shot

The clip was shot in one take, with no post production or special effects of any kind, and features a man showing off the i8910 HD phone in his apartment and later makes it disappear. Samsung asked the YouTube community to unravel the mystery of how it was done.

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Gisele Bündchen SKY HD Flash Mob

Written by Paul van Veenendaal on May 5th, 2009 | 4 comments

Brazilian supermodel Gisele Bündchen stars in the latest advert for SKY HDTV, inspired by the current advertising flashmob craze. Created by advertising agency Giovanni+DraftFCB, based in São Paulo and Rio de Janeiro, the film brings fiction to reality.

While Gisele is sitting on a red couch in the airport lobby, flipping the channels of her remote control, a ‘spontaneous’ football game (complete with marching band), weather newscast or war movie comes to life, as if the TV was broadcasting live!

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Trafalgar Square T-Mobile Karaoke Flash Mob

Written by Paul van Veenendaal on May 3rd, 2009 | 16 comments

Following it’s popular Liverpool Street Station flashmob ‘Dance’ ad, T-mobile shot its latest TV spot ‘Sing’, by Saatchi & Saatchi and Partizan Films, again in London.

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On Sunday April 26, T-mobile sent out a video invite and flyers to take part in T-mobile’s next event on April 30th in Trafalgar Square. Over 13,500 attented T-Mobile’s second “Life is for Sharing” event on Thursday between 6-7pm, which turned out to be a massive karaoke sing-a-long hosted by BBC Radio 1′s Vernon Kaye, featuring rock star Pink (video).

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Viral Friday: Hollie Steel On Britain’s Got Talent

Written by Paul van Veenendaal on May 1st, 2009 | no comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Hollie Steel On Britain’s Got Talent. Another sensation at Britain’s Got Talent! Last Saturday a 10-year-old ballerina Hollie Steel stunned the crowd and jury with her voice. The runner up spot is for Lindsay Lohan’s eHarmony Profile. After Lindsay Lohan broke up with Samantha Ronson, she now tries to find her new love online. Pac Man completes this week’s top 3. Prankster Remi Gaillard is disrupting everyday life again, now dressed in a Pac-Man suit.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.

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Case Movie: Coke Zero Nascar Campaign

Written by Paul van Veenendaal on April 26th, 2009 | no comments

About a year ago, I wrote an article about the advergame Coke Zero Rooftop Racer, created by creative shop Crispin Porter + Bogusky in cooperation with Behance Network and Kreathaus. Today I found this great case movie on Casemovies, showcasing the successfull Coke Zero Nascar Campaign, which the Rooftop Racer Game was part of.

Campaign to announce to race fans there is a new official drink of Nascar

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100 Single Ladies Take Over Piccadilly Circus

Written by Paul van Veenendaal on April 22nd, 2009 | 1 comment

Chewing gum brand Trident has teamed up with superstar Beyoncé to put on an exclusive concert in November 2009 at the O2 Arena for 13,000 lucky Trident chewing gum shoppers. Trident is the first brand to ever take over the world-famous venue in its entirety and give away every seat.

100 Beyoncé lookalikes dancing in London's Piccadilly Circus

100 Beyoncé lookalikes dancing in London’s Piccadilly Circus

In order to win, consumers simply need to purchase a pack of Trident, and fill in the last four digits of the barcode online at Trident Unwrapped. As part of the £2.5 million marketing campaign Trident launched a ‘spontaneous’ flash mob dance on Monday April 20th in London’s Piccadilly Circus.

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Movie Theaters Get Interactive

Written by Paul van Veenendaal on April 19th, 2009 | 2 comments

Advertisers are finding new and innovative ways to turn movie theaters into interactive venues. MK2, MSNBC, Volvo and Fiat show us, how to engage the public in cinemas around the globe.

interactivecinemagaming

MK2 VoD is the Video on Demand website of MK2, one of the largest cinema chains in Europe. Callegari Berville Grey, Windows Live Messenger and Universal Pictures successfully worked together to get moviegooers laughs and attention for the MK2 VoD service in 58 movie theatres during 2 weeks. See the video after the jump.

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