Bloggers
ViralBlog began when two old friends, Paul and Igor thought it was time to share their viral passion with the world. To show great cases. To stop rubbish about virals. To inspire traditional marketers that could use a push over their viral tipping point.
We daily hunt the globe for great virals. And each week Paul creates the popular category Viral Friday. Our small ViralBlog team aims to inspire marketers and agencies. To share knowledge and great cases.
But we would like to welcome viral experts from Australia, ASIA, US and South America. If you can be open, trusted, bold and clear, and will write without promoting your own stuff or company, join our team!
So, are you passionate about ViralBlog.com and a viral expert? Send us your Bio and join our team!
Igor Beuker (38) was CMO at listed companies as Scoot, TeliaSonera and mmO2. In 2003 Igor Founded LaComunidad, the creative digital branding agency that activates and revitalizes brands in the digital decade. LaComunidad has clients like KLM, Ford, Colgate Palmolive, Univé, eBay and MTV.
Igor is top 10 trend watcher for Speakers Academy, teaches interactive MarComms at SRM and is a jury member at Spin Awards, Webby Awards and AMMA. Igor was the Chairman and CEO at the Interactive Advertising Bureau Netherlands from 2003 till 2007.
Igor speaks and writes frequently about brand engagement, digital branding, viral marketing, social media, e-commerce and communities. As entrepreneur Igor founded the patented viral tracking technology ViralTracker, ViralBlog and is shareholder and board member at several internet start-ups.
Paul van Veenendaal (30) started his professional career in 1999 at internet agency SiteSupport as a webdeveloper and search engine specialist, where he was involved in several projects for clients such as InBev, Shimano, Maersk and Wegener.
After this interesting period he switched in 2005 to the search engine specialists at Onetomarket to start a job as search engine optimizer and internet research specialist. As of september 2006 he is “wizard digital lab” at digital branding agency LaComunidad in Amsterdam. In this position he advises companies about viral marketing, social media, search engine marketing, and new internet trends. In 2007 he seeded the award winning campaign Fly for Fortune (KLM) and the shocking Dodge Nitro viral. Other brands he works for are Simyo, Ford UK, WWF and TomTom.
Paul is also founder of “Funny Movies” (1999), a platform for viral videos and TV commmercials, delivering video content for popular sites such as Wannahaves and KPN Broadband Portal and working with international viral agencies such as The Viral Factory (UK) and Lavacoms (AUS). In December 2005 “Funny Movies” was sold to the Canadian company DPMG. Since February 2006 Paul writes for Marketingfacts, the most influential marketing and business blog in The Netherlands.
Guest Bloggers
Mike Laurie (30) is a Digital Planner at UK digital ad agency JPMH where he mostly advises Nestle and BlackBerry on digital stuff.
He started building web sites in 1997 while successfully failing to ‘make it’ in the music business. After graduating with a degree in Interactive Media in 2002 he started as a viral games designer and developer for digital ad agency Rancon. He later moved into designing and building gambling games for European Online casino Eurobet where he quickly discovered that extorting money out of weak-minded people wasn’t as fun as it initially sounded. Later he founded his own ‘digital solutions’ agency Mirola in Soho where he carrying out successful project-based work for BSkyB and Cancer Research. After a difficult period, the company was wound up and Mike has since discovered the wonderful excuse-for-work that is Planning.
He lives in South East London with his wife Abbie, his two kids Wilf and Heidi and his Labradoodle Dallas. He hates writing about himself in the 3rd person and is still successfully failing to ‘make it’ in the music business.
Read more of his thoughts on advertising, marketing, design and tech at his blog shipsbiscuit.com, Twitter or LinkedIn.
Niels Bellaar (26) works at Amsterdam based creative digital branding agency LaComunidad since the summer of 2007. His primary job is to manage content, in every way you can imagine.
His first encounters with social media were when studying International Management, and while the study ended up in tears, the passion for social media stayed. At this very moment he is finishing his studies in Communications and expanding his knowledge of social media at a professional level. Since the launch of ViralBlog he is responsible for the Viral Friday postings and always tries to supply you with your weekly shot of virals just in time for the weekend.
Jun Loayza (23) is an entrepreneur, consultant, writer, lover of animals, and a huge fan of Daft Punk. He is currently the Co-founder and Chief Marketing Officer of Future Delivery where he is building a virtual world that makes this world more productive. Jun graduated from UCLA in 2007 with a BA in Economics and a minor in Philosophy.
Jun writes about startups, entrepreneurship, marketing, PR, and branding in his personal blog. Jun has no work-life balance because he feels that work is life and work is play; therefore, he constantly has fun no matter what he is doing. Outside of his role as CMO, Jun loves to maintain physical fitness, listen to new electronic music, and meet new people.
Feel free to contact him at anytime to chat about career development, marketing and PR, or pretty much anything else that floats your boat. Find out more about Jun at his Blog, FD Career, Facebook, Twitter, and LinkedIn.






