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19/09/2013 by

6 Insider Secrets Of Contagious Content

Going viral, that’s something every content creator wants to achieve. How brilliant it would be if there is a recipe to ensure that your content catches on…


There are certain elements that go into contagious content. However, merely having these elements is no guarantee that you will be the next big hit online.

Timing, a distribution strategy, the right mix of elements in some times a little bit of luck all come into play. To help you with your dream of creating contagious content, here is a nifty infographic that gives you an inside look.

The Key Drivers to Contagious Content

There’s a lot more to it than these, but to give you a quick rundown, here are the key drivers to contagious content:

  1. Social currency;  peer popularity of the idea
  2. Triggers; daily reminders of the idea of product
  3. Emotion; how much you inspire a deep emotional reaction?
  4. Public; high visibility of a product essentially sells itself
  5. Practical value; we want tot share useful information
  6. Storytelling; a narrative surrounding the idea or product provides stickyness


My Opinion?

You don’t need to be a psychologist to create quality, engaging content, but you do need a fundamental understanding of the humans who are taking it in.

Don’t be a copy cat, try to be on top of your target audience and gain the insights you need on order to understand what gets them engaged.

What About You?
What are your secrets of making engaging and potential viral content?

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About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


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Comments (2)

  • Igor Beuker 20/09/2013, 08:36

    #3 is one that is missed out on too often:

    Emotion. How much you inspire a deep emotional reaction?

  • Mconception Eood
    25/09/2013, 13:55

    Thank you for sharing the tips. Attaining an online presence is one of the hardest tasks. Your tips are helpful to attain this goal.