Archive for the ‘Community Marketing’ Category
Written by Igor Beuker on May 31st, 2011 |
Watch TV shows and movies via your PC, TV, Wii, Xbox, PS3 or iPad for $7,99 a month. Netflix runs a $ 1,3 billion online movie rental community with over 15 million subs. Through close observations we can share some sweet community marketing insights with CMO’s…
Netflix offers a fully personalized social site where individual recommendations are offered in a wholly transparent way – for example, by displaying the ratings of the ‘members average’ versus Netflix’s ‘best guess for you’.
In addition, there is a substantial focus on community: advice is drawn from thousands of customer reviews and top 10 lists. And Netflix subs can filter through movie opinions by finding other like-minded customers.
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Written by Neil Draper on May 23rd, 2011 |
As Oscar Wilde once stated; ”there is only one thing in the world worse than being talked about, and that is not being talked about!”
Creating value through Word of Mouth… a couple of steps. (more…)
Written by Neil Draper on April 21st, 2011 |
Will reach really make people aware of your brand promise or the products/ services you are providing?
Awareness is the first in the marketing funnel; but does screaming that you are here really make people aware of what you are offering or is it simply just a way of having them notice you are there?
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Written by Igor Beuker on April 7th, 2011 |
Last summer at Ibiza, I was invited to spend some time in the DJ booths of Roger Sanchez (Amnesia) and with David Guetta (Pacha). Really, I am not a groupie and a trend follower when it comes to the latest music tracks. It’s my friends that keep telling me what to listen next…
So music freaks and influencers, please leave this blog while you still can. Because next I will predict some music shizzle that you will probably not take serious from a music laggard. If appears that I was fully wrong, tell me and I will blame my influencers…
I think that the very young, Dutch DJ Nicky Romero will be a global hit any time soon. Soon could be within 1 to 3 years, I guess. Some of the world’s best DJ’s have already embraced his remixes. His finishing touch is amazing and for sure a talent to follow.
The real reason for this post is the battle with my music freak friends. They daily brag about the best music sites. From Beatport to SoundCloud, from Last.fm to DanceTunes, from Spotify to Mflow.
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Written by Neil Draper on March 17th, 2011 |
Advertisers are still bashing consumers. This video underneath is over three years old, but not a lot has changed. If you are a marketeer; you must be able to recognise yourself right?
Authenticity is the new keyword online and all brands are claiming or trying to act in such a way. But isn’t authentic something you are? New word, new media (social), new smoke and mirrors.
Let’s have a look at our consumer…
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Written by Kim Bosman on March 13th, 2011 |
Social media is part of daily life for more people, brands and companies day by day. The enormous popularity of social media brings a lot of new opportunities and insights for brands and at this moment most brands know they need to be present in social media now or they will miss the boat.
Being present on the most important social media channels is the first step in becoming a manager for your community. By starting a (fan)page or for example a Twitter account, you will actively start with community management. When you’re done with this it’s time for the next step: entertaining your fans or followers with all kinds of content about your brand.
Written by Dimitri Bauer on February 28th, 2011 |
Dutch mobile operator Ben has launched a campaign where it asks mobile phone users to share the troubles they experience with their current mobile provider. With this data Ben will be able to improve its own business and the obtain valuable consumer insights.
What’s in it for the candidates? A complete buy-out for the rest of the contract. If you are living in the Netherlands, that is. With this new “Ben Verlost” (Am Liberated) campaign, Ben is making nifty use of social media and of course is pinpointing the real pain in the neck for probably a lot of cell phone users.
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Written by Neil Draper on February 9th, 2011 |
Check before you hit reply: you might just have replied to all!
It is important not to jump to conclusions and act rash. Bridgestone definitely doesn’t.
Bridgestone has made a great effort closing the loop on social. Let me how you how by some examples…
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Written by Neil Draper on February 2nd, 2011 |
What I like about that whole social trends is not that its revolutionary or that its technically thriving; but that it is actually de-evolutionary.
The game has gone back to its old form; demand, delivery and trust. The only thing that has changed is the tools. Let me take you on a trip to the baker…
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Written by Neil Draper on December 24th, 2010 |
In this article I will show you why we, all of us, are the new movers and shakers of the world… socially (both on- and offline)!
Most of us have an opinion we share with the world, whether you like it or not your opinion, as insignificant you might think it is, influences others. Brands need to identify influencers to make sure that their message will be translated correctly to their target audience.
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