Practising Good Community Management
Social media is part of daily life for more people, brands and companies day by day. The ...
How Complains Generate Consumer Insights?
Dutch mobile operator Ben has launched a campaign where it asks mobile phone users to ...
Closing The Loop – Bridgestone
Check before you hit reply: you might just have replied to all! It is important not to ...
Back To The Bakery
What I like about that whole social trends is not that its revolutionary or that its ...
You Are A Brand’s New Celebrity
In this article I will show you why we, all of us, are the new movers and shakers of the ...
Swedish House Mafia’s Community Strategy?
A very interesting community marketing case study from the music industry this time. See ...
Too Good Not To Share
Don’t we all have an embarrassing, funny story that is just… Too Good Not To Share? ...
How LEGO Fuels Their Network Of Fans
In his Word of Mouth Supergenius class, “Diving into LEGO’s strategy ...
Excellent Social Platform Engagement Checklist
I personally tend to dislike checklists, published over blogs that add up numbers of ...
Vote For ViralBlog At Dutch Bloggies 2009
This request is just within the boundaries of the WOMMA code of ethics, since we would like ...
TodayMoms.com – Targetting Mommies
The Today Show, aired on NBC, averages on 5 million viewers every morning of the week. The ...