In this article I will show you why we, all of us, are the new movers and shakers of the world… socially (both on- and offline)!
Most of us have an opinion we share with the world, whether you like it or not your opinion, as insignificant you might think it is, influences others. Brands need to identify influencers to make sure that their message will be translated correctly to their target audience.
A very interesting community marketing case study from the music industry this time. See how the track One by the Swedish House Mafia became a 1# hit. The case was created by Matthew Adell, COO at Beatport, and shows incredible insights and analytics on social and community marketing.
I feel this case study offers many opportunities for DJ’s, potential love brands and entertainment companies. Because almost all brands, seem to be struggling on how to jump into the social media space.
Don’t we all have an embarrassing, funny story that is just… Too Good Not To Share? Well, if you do have it, here you have the opportunity to be rewarded and to make your story famous.
Beechies, South Africa’s loved chewing gum, launched a campaign called “Too Good Not to Share” developed around the question “Do you have a story that is simply too good not to share?”. The new campaign encourages the public to get involved in sharing ideas and stories.
“Social media is the way to go”, “The marketing channel of the future”, “you got to start now otherwise you will miss the boat”. My question is which boat and where is it going? Do you know what you are getting in to and where you would like to go? And of course, I know, many brands have jumped on the social media boat to be first to market. Some of them are doing really well.
But there are a lot of brands wandering around on the social media boat having no clue what they are doing and who are wondering what to do with the sea off people around them (claiming to be a friend).
In his Word of Mouth Supergenius class, “Diving into LEGO’s strategy behind connecting their amazing network of fans,” Jason Falls shared how LEGO found and supported their biggest fans. Jake McKee covered how to look beyond your target customers, support your existing fan bases, and replicate what’s working for your other fan bases.
Interested in some of Jake’s ideas? I suggest you read along…
I personally tend to dislike checklists, published over blogs that add up numbers of actions which are clearly pulled together to form an unthoughtful list. This checklist from LukeW is different. It’s a list that looks like it has been thought through over and over again to not miss out any points when it comes to engaging users in your social platform. The author itself calls it a high-level checklist for social web applications.
whether its about the most basic elements to social motivational factors, this list of LukeW has them all. Read on after the fold.
This request is just within the boundaries of the WOMMA code of ethics, since we would like you to vote, but we are not offering you a bribe. Our ViralBlog is nominated for Most Popular Blog at the Dutch Bloggies 2009- the annual election for the best weblog originated in the Netherlands. There are over 300 nominees in our category so we really need your vote, so Yes We Can?!
How can you vote for ViralBlog? Just visit Dutch Bloggies here. Next register with your e-mail, get the link, click and vote ViralBlog. That’s all folks.
It will only cost you 30 seconds. It will make us look very proud at the Award Show Night. Now we are so close, we would like to win. And you can make it happen. Thanks!
If you need us to influence your purchase decision even more: we are ranked #52 in the AdAge Power150, we’ve won the Chapeau Blog Awards 2009, and our team will be (even) more good looking next week, just check the Bio’s of our new bloggers next week…
The Today Show, aired on NBC, averages on 5 million viewers every morning of the week. The hugely popular morning show now has decided to go beyond their show and website and target perhaps their biggest target audience; Moms.
As Mommy bloggers steadily grow in ranks, the segment is beginning to wield more influence in both the blogosphere and on the web as a whole. And it looks like NBC is waking up to the potential power of this audience, hence the introduction of TodayMoms.com.
Today I bumped into Quirky, a very interesting community. Quirky is a social product development company. The idea is simple: your product ideas come in, the community works on them, Quirky sells your product worldwide, and 30¢ of every dollar brought in gets distributed amongst you and the product’s influencers.
An interesting new campaign to raise awareness on breast cancer, to put it mildly. The Rethink Breast Cancer Initiative just launched a little pool-side music-video appreciation of one white-bikini-clad woman’s assets. Interesting since it seems to both attract and engage the male audience as well. Even with a Booby Ball.
October is National Breast Cancer Awareness Month so why not get started early?
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