Probably we all know the Red Bull TV commercials, with the ever happy ending and wings. The campaign has been broadcasted for 23 years in 160 countries. For the new campaign Red Bull ignores its advertising agency, now all consumers in The Netherlands can think along.
And that’s about time. Because to me, Red Bull has been a core identity brand for many years. I loved their cool events and sponsorships. But the never ending boring series of TV commercials made me change my mind. I started to dislike the Red Bull brand due to their TV ads.
Per 1 March 2010 every Dutch consumer with a creative mind can send his script to Red Bull Decide The Story. User created scripts must fit the mandatory format, in which the animated “anchor” cartoon will stay the main character. The TV spot must be 15 seconds max.
The best rated scripts will be produced into a TV ad and will be aired on TV. The winning script writers will be involved in the production of the spot.
I do hope to see some fun scripts. And really hope to see a refreshed Red Bull brand. Because they will need a cosmic collission to find all the available GRP’s on this planet that will make me a Red Bull fan again. How do you like the current Red Bull TV commercials?
C-Mon & Kypski is a dutch four man band with music that goes from funk, rock to polka usually served with some hip-hop flavor. To promote their new track, they came up with a crowdsource concept where fans can become a part of the new videoclip.
The One Frame Of Fame concept proved to be effective. Almost 7.000 fans already send in their pictures. Continue to read on about the concept.
Lego is for kids, however it seems to be inspiring to many adults as well. Have you seen this amazing video, created by Kevin Göteborg from Sweden? He built the dance event Sensation “The Ocean of White” on exact scale in Lego…
As you might know, Sensation is the world’s biggest dance event, invented by our Amsterdam based friends from ID&T.
And Lego has inspired more people to create great online videos….
That the internet has made the world transparent and has shifted power to the people is something most brands can’t get used to. I am curious if Apple will neglect or embrace this product improvement by Lee from London? Will his video hit our Viral Friday?
Lee Washington from London is currently studying product design. And he seems to be paying attention. In above video he is presenting an idea to prevent tangling of iPod headphones; when not in use, the two wires join together.
Lee was inspired to develop these headphones after having seen this woman on the train, struggle to untangle her headphones. Lee was very surprised to see his video hit over 123.000 views at YouTube and Vimeo within just 3 days.
To freshen up your mind: To participate, entrants were asked to submit an original video focusing on Tiger Woods PGA Tour 10, and the game of golf in general. Based upon the videos submitted, a panel of judges has selected up to five finalists, whose videos can be voted on by the public. The contest winner will be selected based upon a combination of judges’ scoring and public voting.
I just bumped into this video, but it is a very interesting development on YouTube. The video is actually a test by SMP Films trying out the 3D options on YouTube.
On the YouTube page you can select the options what 3D glasses you are wearing, or if you have none, to cross your eyes.
I recommend going to the YouTube page, get your 3D glasses on and pick your 3D View Style.
When United Airlines baggage handlers damaged Dave Carroll’s $3,500 guitar in 2008, he tried to get his restitution the old-fashioned way. But after many phone calls and faxes with various customer-service representatives, UA refused to accept his claim. So Dave, a professional country music singer, channeled his frustration into this video-song that he uploaded on 6 July 2009. Just 3 weeks later the video has been watched 4,4 Million times…
United has scrambled to respond, also in nontraditional ways. Its first comments came not in a press release, but via Twitter.
And as the global recession and the consequent drop in air traffic force the carriers to cut back on services and consider charging extra for everything from checked bags to onboard meals, the Internet, and social media sites in particular, is giving once-faceless travelers a global — and instantaneous — platform from which to air their grievances.
An inspirational video which was filmed in a one-time-shot at the Okinawa Churaumi Aquarium in Japan. The video has reached over 100.000 views already in 4 days. Just click play and see why. Amazing…
The main tank called the ‘Kuroshio Sea’ holds 7,500-cubic meters (1,981,290 gallons) of water and features the world’s second largest acrylic glass panel, measuring 8.2 meters by 22.5 meters with a thickness of 60 centimeters.
Whale sharks and manta rays are kept amongst many other fish species in the main tank.
Last year, a gamer by the YouTube username Levinator25 found a “Walk on Water” glitch in Tiger Woods PGA Tour 09. EA Sports reacted brilliantly with a video response, showing Tiger Woods performing a Jesus Shot in a real, non-video game life and proclaiming “It’s not a glitch”.
Rocco Mediate attempts his own walk on water
For PGA Tour 10 (and just in time for the U.S. Open), it’s Rocco Mediate’s turn to play the role of Tiger Woods. Check out what happens when Rocco attempts his own walk on water. EA Sports has added another personal message to Levinator 25 in the video: “fyi Rocco Mediate is in Tiger Woods PGA Tour 10. See if you can find any ‘glitches’.”
We would like to practice what we preach here every day: observe, listen and change. So we decided that not we but YOU should be able to create the new ViralBlog. Because it’s not our blog, it’s yours…
So we are gearing up to redesign ViralBlog from 800x 600 to 1024 x 768 soon. That is about time you bunch of turtles, I hear some of you thinking. And you’re right. Our lame excuse is that “the painter is always busy with the houses of clients, that’s why he forgets about his own home.”
