Nokia produced a campaign that ran during the ad festival in Cannes in June 2008, tied to its N-Series sponsorship. As part of the campaign, they assigned camera crews to cover the 26 creative teams from around the world who participated in the Young Lions Film Competition. See the Young Lions Rewind video of Team Brazil…
They young lion creative people were given Nokia N95 phones on which to shoot their entries in the competition. The guys from Local Theory then edited down all of these little mini-documentaries and posted the videos as a YouTube Channel.
The teams that post the most views will end up being featured in a half-hour special that will run on MTV early 2009. You can also check out the entire Nokia N-Series Young Film Competition.
The videos give great insights into the creative minds of many young teams around the globe. Tell our community how you rate this campaign…
The video response of Electronic Arts with Tiger Woods is brilliant marketing of EA Sports. EA Sports reacted with a video, on a video that was created and posted by a fan on YouTube, and explains that it’s possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. See the fan’s video below: Tiger Woods PGA Tour 08 Jesus Shot…
How do EA Sports and Tiger Woods react on the user created video of the fan? Exactly, by showing a fantastic personalized video message back at the fan on YouTube saying: levinator25, you seem to think your Jesus shot video was a glitch in the game. “It’s not a glitch. He’s just that good.” An amazing reaction by EA Sports! See the EA Sports video reaction Tiger Woods 09 – Walk on Water.
It proves to me that EA Sports has embraced conversational marketing and fluently follows and reacts on consumer generated content around their brands. That is what more brands should do. Maybe the Jesus shot can save more brands.
Cable, mobile and media company UPC has launched viral member-gets-member game Watch Beijing Together With Me in the Netherlands, Austria, Slowakia and Hungary. People can create their own Olympic Stadium and send friends an e-mail invitation: Watch Beijing together with me.
The goal of the campaign is to create awareness for the new UPC HDTV amongst sport fans. And to let them know that watching the Olympic Games at HDTV, offers the same experience as being in the stadium yourself.
Based on these goals creative agency LaComunidad developed the viral member-gets-member campaign Watch Beijing Together With Me. With a developed application people can upload a friend’s photo, co-create that friend into a funny character and invite him to watch along. The player with the most crowded stadium wins a Philips Full HD TV.
SocialMedia8 ignited the campaign via an e-mail promotion to the UPC opt-in database, a member-gets-member program to UPC members, on-site advertsing at UPC portals and through viral seeding in 4 countries.
Okay, I might be a gadget lover, but since I have Full HDTV and DVR at home, I’ve been watching more DVD’s and TV than ever before. Funny thing though, I watch most TV programs delayed now and I skip most TV commericals. How has your TV behavior changed since you use HDTV or DVR?
Collaborative viral initiatives are rare, but when they surface the campaigns are highly successful. Their secret: They are simple, short (10-15 sec), easily uploaded (via webcam, video camera or mobile phone) and universal! Like football, passing along an e-mail message, video message in a bottle or heart, an inspirational hand message, cheering or like Skype’s new campaign laughter, along with yawning one of the most basic and contagious human phenomena.
Nike’s Joga Bonito resulted in over 11 minutes of video from 30+ countries, the collaborative Gmail video from Google got over 1,100 clips sent in from fans in more than 65 countries, Tel Est Ton Coeur from Telethon collected 300 videos with 2 hours and 30 minutes of footage, and BT FON’s recent initiative “The World’s Biggest Mexican Wave” has currently an astonishing 12,560 uploaded videos!!
Portuguese soft drink brand Sumol has launched UGC campaign Sumol Best Tricks, to strengthen the bond and create engagement between the brand and youngsters, using video clips with skate icon Ruben Gamito and BMX star Miquel Cardoso.
The main communication idea suits with the concept of self-replication and sharing of ethnical, tribal and social origins. Connection point were extreme sport loving teens can watch and upload tricks is Sumol Best Tricks.
Campaign concept, site and videos are created by MindShare Portugal. The social media planning, social media optimization (natural seeding) and social media advertising (SMA) are done by SocialMedia8. The viral videos’ reach and engagement are measured with ViralTracker.
Do you know more UGC, Viral or Social Media campaigns from Portugal, Spain or the South Americas? Don’t be a stranger and drop us an e-mail.
Stop motion is hot! More and more videos using this technique are popping up on the internet. One of the best examples is the ‘Tony vs Paul’ video, which has managed to get over 4.5 million views on Youtube so far.
A trend like this doesn’t usually go unnoticed with marketeers and it was only a matter of time before a brand stepped in and joined the party. This time it’s Doritos, the American tortilla crisps producer.
Twitter is a great resource of information. I use it for several reasons, but the most important is the information people share. Links, little nuggets of information, stats and answers to your question, you can get it all. When it’s not down, obviously!
One of the gems I found on there was posted by Marco Derksen on Twitter, a list of internet memes. Nothing special, as there are plenty of those right? But the presentation of this one is brilliant. It’s a timeline with memes added according to date. You can zoom in, click on each item to get more detailed information.
And besides the timeline view, you can also watch it in flipbook and maps format. A great mash up if I ever saw one! And most of the viral videos of the last few years you can think of are on the list.
This item is a must read for all CMO’s, Media and Advertising agencies. You already know ‘curiosity killed the cat’. But do you know how the UK Band’s The Get Out Clause creativity killed media budget?
In the UK hang over 13 Million security cameras in the streets: Big Brother is watching you. It reminds me of the visionary 1999 thriller with Will Smith and Gene Hackman: Enemy of the State, directed by Tony Scott.
Following Nike’s 2006 Joga Bonito Soccer chain, Google’s collaborative Gmail video and the video message in a bottle by Greenpeace, BT FON has launched a fun new campaign called The World’s Biggest Mexican Wave, to celebrate the new online/communications partnership between British Telecom and FON, raise awareness of the world’s largest Wi-Fi community and to find out which football team in the UK has the most passionate fans.
Martin Varsavsky of FON explains why they chose the Mexican Wave: “Well, first of all it’s fun. Secondly a WiFi community is just like a Mexican Wave: people contribute with their individual (radio) wave, and the more people, the better it gets.”
Where most popular DJ’s and artists receive underwear from their female fans, Ferry Corsten gets a lot of video clips of people dancing and lip syncing to his world famous tunes. He says he enjoys watching them a lot, although maybe not so much as ladies underwear, and it inspired him to write out a contest for his newest tune ‘Into the Dark’.
Fans are asked to send in their craziest, funnies videos of them dancing to ‘Into the Dark’, everything is allowed. Although Ferry does display a sense of humour and a keen sense of what goes on on the internet as anything involving two girls and one cup isn’t allowed. At the end of the contest he’ll make a selection of the best videos, which will then be put into the video clip of the track he created with Howard Jones.
Giving fans (or consumers) a chance to interact with a brand through user generated content can be a great way to enhance engagement. It can also help to create ‘fansumers’ and will give brand advocates a great opportunity to talk about and interact with you.
