Recently I visited the new office of my friend Ralph Cohen, founder at IceMobile. Today he surprised me again with his e-mail: We are proud to inform you that IceMobile has officially announced LiveCastr at the World Economic Forum in Davos today.
LiveCastr will enable the next phase of online social networking. Through LiveCastr, users can broadcast live video directly from their mobile phones to the web, allowing their friends to follow them from any event, anytime, anywhere. The live video can be viewed on the LiveCastr website or on a LiveCastr player that users can place on their personalized profile page on their favorite online social network. (more…)
Ever wish a babe like Carmen Electra would fall for you? Well now’s your chance to make that happen! To promote the upcoming Hollywood spoof film “Meet the Spartans“, a parody of the hit action movie “300” and a sequel to 2007’s Epic Movie, 20th Century Fox has launched an innovative personalized viral marketing campaign called “Carmen has a crush on you” starring Tara Leigh Patrick, professionally known as Carmen Electra.
The campaign, created by JetSet Studios, features a viral video where Carmen Electra, who plays Queen Margo in the movie, becomes side-tracked with talk about a new love interest during an interview where she originally intends to plug the film.
Since a few months a flash my iPhone to anybody that wants to see it. To be honest, I also ’spam flash’ my iPhone to people that didn’t even give me permission to be exposed to it!
Although GPRS is slow, and the US iPhone is not suited for Europe yet, it’s a great contact alibi and it brings great storytelling to many tables. I also bought it since I like Steve Jobs passion for his iPhone.
But if you had to chose. Would you buy the Apple iPhone or the ‘new’ Google gPhone? Because the San Francisco Bay Area is buzzing about this new Google gPhone. I think suddenly flashing your gPhone would be great storytelling too! But sorry guys, the gPhone is science finction. But Sergey Brin tells us that Google launches it’s open source platform Android for mobile phones.
But both the iPhone and the fictional gPhone gave me thoughts. These kind of products are so buzz worthy and viral. If you need loads of advertising budget to get your products across, isn’t something totally wrong about your product?
Isn’t advertising putting lipstick on a pig? So marketers around the globe: no matter how much lipstick you will put on your pig, it will remain just another pig, right?
Maybe marketers should put product marketing back at the top of their marketing value chains again? That would protect consumers from a lot of your irrelevant and interruptive TV commercials. Try to be more innovative in your product marketing, and consumers will massively buy your compelling products. And tell their friends about being a customer!
Mobile phone maker Nokia created a great inspirational commercial for the Nseries, that shows us the technological evolution throughout the 20th and 21st century. From cinema screens to mobile screens. What will be the fifth screen? Also check out this great NSeries presentation of Matthew Snyder. (Found on IPUB.ca.cx, Plantão)
