Your content is a critical business asset, certainly when taking your brand to the Social Market Space. Creating a solid content strategy and production has various benefits to a brand.
However, what we see happening is that some organisations underestimate the value of their content. Especially when it comes to connecting to the world.
Tell a marketing team to ditch the whitepaper and you might get your head chewed off. Companies have relies on the power of the whitepaper to not only educate buyers, but also to serve as that first step in building a relationship.
Want to download our whitepaper? Fill out a form first with your contact information. I think that whitepapers can be valuable, but the majority are thinly-veiled sales pitches that do not appeal to modern buyers who are smarter and have shorter attention spans. Companies need a new way to reach the buyer 2.0 without pitching them too early on or boring them to death.
Just like in 2009, it’s time again for our posting about agencies and their clients who are developing entertaining and innovative Christmas wishes again.
It seems that Christmas is still a great inspirer for many creative people. Here’s our top 5 of the best Christmas wishes in 2010.
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It is a snowy sunday morning. Perfect for surfing online and checking the latest trends. I come across an article about iPhone 5, speculating that it will include a free navigation tool. Interesting stuff. My eye is than caught by a tweet of @xxsjose. I click on the link and the next thing I am doing is plugging my printer cable into my laptop, printing the pdf and enjoying reading it on the couch.
The reason for my exitement is a review of 2010 made by trends and technoloy magazine, Most Contagious. (more…)
Facebook is turning into the place where everything is possible. You can juggle with Maradona. You can race against Hamilton and since a couple of days you can start your own hair model agency. Hairproduct got2b is inviting their customers to join them in a new competition in which they become either a headhunter or model.
Eventhough the game focusses on glamour, fame and modelling, it is interesting for both men and women. The headhunter can start his or her own hair model agency and can win a great amount of money. The winning model gets rewarded with a proffesional photo shoot which she can use for her portfolio.
In order to celebrate Maradona’s 50th Birthday, Puma has come up with a new campaign and is launcing a new football shoe. The campaign is being held on Facebook and is based around Maradona’s trade mark, juggling with a ball.
The rules are simple: start or join a juggle and you have 30 minutes to pass the video on to a friend through Facebook. The longer the video is passed, the more the ball is kept in the air. If the 30 minutes run out, then the ball is dropped. This is something you want to avoid, cause otherwise Maradona gets angry.
You probably know that Italians are famous for many things including fashion, romance, food, and their ability at soccer. The Italian coffee brand Lavazza took the opportunity to set up an interesting experiment that really embraces these Italian passions:
The Italian Experience.
The Italian Experience is an entertaining platform where foreigners and Italians meet on some specific issues.
Having troubles waking up in the morning? You’re not alone. When winter comes and mornings are dark as the night many of us suffer and struggle to get out of bed. Imagine you’d live in a town where the sun doesn’t shine for four months…
To promote its Wake-up Light Philips set up an experiment, “Wake up the Town“.
CoolBest, the producer of cool and fresh beverages, has launched a campaign on Hyves. The campaign includes a game that can be easily shared among other Hyves friends. Also it looks pretty neat.
In the game you can explore various regions in the Paradise, where certain fruit types grow that CoolBest uses for their drinks. Exploring all the regions can earn you a visit by Bruce, the explorer. When he pops round it means that you have won a prize.
It used to be easy for a brand. You hired an advertising agency which created an imagefor you. You hired the right actors and created the right print ads and shouted who or what your brand was; Tada…your brand had an image and a personality. And if you did it right you would create consistency throughout all your communication channels.
In the olden days people could talk about it with their neighbors, but now people can discuss your brand online owning and creating their own vision on your brand image. You no longer own your brands’ image, the consumer owns it. But, in some cases unfortunately this is possible and people are doing it.
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