Having troubles waking up in the morning? You’re not alone. When winter comes and mornings are dark as the night many of us suffer and struggle to get out of bed. Imagine you’d live in a town where the sun doesn’t shine for four months…
To promote its Wake-up Light Philips set up an experiment, “Wake up the Town“.
CoolBest, the producer of cool and fresh beverages, has launched a campaign on Hyves. The campaign includes a game that can be easily shared among other Hyves friends. Also it looks pretty neat.
In the game you can explore various regions in the Paradise, where certain fruit types grow that CoolBest uses for their drinks. Exploring all the regions can earn you a visit by Bruce, the explorer. When he pops round it means that you have won a prize.
It used to be easy for a brand. You hired an advertising agency which created an imagefor you. You hired the right actors and created the right print ads and shouted who or what your brand was; Tada…your brand had an image and a personality. And if you did it right you would create consistency throughout all your communication channels.
In the olden days people could talk about it with their neighbors, but now people can discuss your brand online owning and creating their own vision on your brand image. You no longer own your brands’ image, the consumer owns it. But, in some cases unfortunately this is possible and people are doing it.
The title says it all. Technology changes creative thinking. In the olden days it was simple, you created a great image added some great copy and made a poster / ad or poured in to moving images and called it a commercial. Of course I’m talking way to easy about a very hard process but there wasn’t a lot of computers and software involved. The hardest part was getting the images from one place to another. All of a sudden this started changing with the introduction of the digital age.
Everything is changing rapidly, a nice idea doesn’t cut it anymore. You need to know if it’s technically possible in the channel of your choice.
In the olden days everybody wanted to be on television, if only for a brief moment. But achieving that was quite a challenge. The easiest way was to become an extra or trying to figure out here they were doing live reports and run through the screen. Today everyone is running around on the internet trying to get their message across.
This is a famous man from Tennessee trying to become governor “the Barack Obama way“.
Renault is launching a new campaign for the Megane – The Megane Experiment. Someone at the French car maker’s marketing department had watched Volkswagen’s sponsored campaign – The Fun Theory and took notes.
In a way that can only be extrapolated by the French, the theory behind the experiment correlates low kissing rates (I wonder how they measured their stats) and the lack of Meganes in a north English town to low fertility.
Here’s the full documentary: (more…)
Google’s Insights For Search reveals opposing trends. While demand for viral videos continues to grow, less marketers are querying Google for “viral marketing”.
Source: Google Insights
Clearly the term “viral videos” (marked in red) is largely searched by average users and its search volume is influenced by periodical viral hits. But, the term “viral marketing” (marked in blue) is most likely searched by marketers and its search volume, as shown above, is in decline since the beginning of the economic crisis in mid 2008.
So what can we conclude from this data?
(more…)
A few months ago Coca-Cola, owner of the Dr Pepper brand, started a competition called ‘the status takeover’ which is a continuation of the ‘What’s the Worst that Could Happen?’ campaign. Social media was the next step for the teen-focused brand to boost the engagement.
As Cathryn Sleight, marketing director at Coca-Cola Great Britain, said: “The Dr Pepper, ‘What’s the worst that could happen?’ creative has a successful nine-year heritage for the brand, and continues to resonate strongly with our teen audience.”
“In 2010, we’re looking to bring the message to life, giving consumers a personal experience in social environments and scenarios that are relevant to them, and appeal to their sense of humor.”
So what was the worst thing that could happen for Dr Pepper?
Just like today’s weather Infographics are very hot! There isn’t a day that goes by without us sighting another one in the wild. This latest one has loads of statistics on how people spend their time online.
For example, did you know that 42% of the time online is spent on viewing content? Read on for the rest of the statistics! (more…)
Last year, Philips stunned us with the short film Caroussel. Now Philips Cinema is releasing a new campaign: Parallel lines:
The video is a teaser film for the upcoming campaign, which will launch at April 7th. Philips invited five directors from the Ridley Scott Association to create five short films in different genres: drama, action, animation, science fiction and thriller.
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