For this year’s Women’s Lookbook, adidas Originals tossed the camera to a diverse selection of models, flipping the script and letting them get behind the lens to document each other as they worked the pavement in adidas Originals’ vibrant Spring/Summer 2010 Womens collection.
(more…)
Lady Gaga’s video for Bad Romance got over 150 million views, making it one of the most popular music videos in YouTube history. Now, the pop star teamed up with Beyonce and they are well on their way to obtaining the next YouTube Hit: almost 18 million views in less than 5 days.
The video takes over 9 minutes and can only be described as short film shock doc and definitely NSFW. Haven’t seen it yet? Watch the full version after the break.
Who says partying all night is only for the young? This ’slightly older’ lady has taken a (last-minute?) career turn and is now a quite popular DJ.
Taken on by French producer Aurelien Simon, 69 year-old ‘Mamy Rock’ learned the spinning of the wheels and recently released a single.
ChatRoulette, the internet phenom of the moment, has seen its first branded involvement by the French Connection. Chatroulette randomly connects users from around the world, enabling them to communicate using webcam, text and images.
ChatRoulette, in case you’ve managed to miss it, is an interface designed by a 17-year-old Russian which throws random strangers into webcam chats together, or a text-only chat if you prefer. As with all new web platforms, it lasted about five minutes before it was co-opted for sexual purposes. It was just a matter of time if any brand would try to leverage the success of Chatroulette. (more…)
The rise of online video advertising seems unstoppable with increasing volumes, budgets and also more and more creativity. There have been examples on YouTube. However, other video portals have not been sitting still. Frito Lay Dips is using Vimeo to set a new standard in online video advertising.
OK Go, the band that reached viral spread and won a Grammy Award for “Best Short-Form Music Video” in 2007 with their “Here It Goes Again” music video seem to have done (or even: are doing…) it again.
This afternoon Mike showed me their latest video. At that moment the video, which they uploaded only yesterday, had about 1,000 views. We had a look, thought it was quite nice and talked about how this video might be Viral Friday material and how we would wait and see how it would spread over the week.
Turns out the video is a success already. Now, about six hours after Mike first showed me the video, it has just over 100,000 views.
We seem to have entered the post digital revolution era, which I tend to call digital re|evolution. Here the only constant factor seems to be: change?! This item might be interesting to: advertisers, broadcasters, online publishers and media networks.
About Online Video Ad Exchanges
For years, online advertisers have used online ad exchanges to buy display advertising. But now exchanges are also coming to the more complex and fractured world of online video.
And then it happened, two dedicated Apple fans got married in an Apple Store in New York on Valentine’s Day.
Josh and Ting Li are self-described ‘obsessive’ Apple fans and are the first to marry inside an Apple Store.
(more…)
Recently SoDa, or the Society for Digital Agencies (I guess SfDA wasn’t quite catchy enough) released the 2010 Digital Marketing Outlook report.
Two Thousand and Ten Digital Marketing Outlook
The report presents some very interesting findings, particularly because the respondents come from both agency- and client side, providing a more balanced view.
First there was Bohemian Rhapsody and now the Muppets did it again. They are conquering the Internet with a viral video, this time it’s Beaker mee-ing along to ‘ Dust In The Wind’. As Beaker is performing behind his computer, the comments of YouTube viewers are popping up directly and all over the video. ‘Disasterpiece’, ‘Worst vid on here’ and ‘FAIL’ are just some of the comments that make poor Beaker totally frustrated.
The video was created by MuppetStudio, which is now part of Disney. Just a few months ago, in November, with the release of Bohemian Rhapsody, we wrote an article on the Muppets and how Disney was trying to reintroduce the old time favorite puppets. I think we can all agree that the The Muppets have proven to really understand the Internet
 |
Get the Viral Friday WIDGET |
 |
Sign up for THE NEWSLETTER |
 |
Subscribe to the RSS FEED |
 |
Follow ViralBlog on |
