Written by Igor Beuker on October 16th, 2007 |
In the month August 2007, USA search engines like Google and Yahoo! handled a total of 9,8 billion search queries. So search still is the number 1 most used functionality at the world wide web.
But, the tipping point is close! Soon US internet video’s will get more eyeballs than US search engines. Is that why Google bought YouTube? Is social media finally taking over search in 2007, measured in the number of eyeballs?
Yes Sir, SEA is still huge and growing, but Google stopping it’s Best Practice Funding (BPF) per 2009/01/01 could mean Mc Hammer Time for many search engine media agencies.
In the month July 2007, 9,1 billion internet video’s were watched in the USA. In June this was 8,4 billion and May 7 billion. If this meta trend continues, there will be more internet video’s watched in the US than there will be search queries.
Tell us: will online video beat search soon?
(more…)
Written by Igor Beuker on October 13th, 2007 |
UK viral agencies do well with a 60% growth of revenues. Including tracking and seeding the UK viral industry should be worth between £25m and £30m by the end of 2007.
Partners from our infuential viral network in the US, Holland and Germany all independently from each other told us: our 2007 revenues will raise 65% or more. So 60% viral growth in the UK seems very accurate. These viral babies are getting mature fast.
Austen Kay, MD of Woot Media explained e-consultancy: “media agencies aren’t just buying more viral campaigns, they’re buying them more intelligently. There is a growing realization that great creative will disseminate very quickly through social networks when seeded on the right blend of entertainment sites, blogs and forums”.
If I look at many virals, I see that brands today invest more in the creation of viral micro sites and viral architectures. This makes the viral sites grow organically and that makes viral factor go up, and boost the total reach of viral campaigns. Due to better viral results, virals winning awards and more viral case studies available, I think that the viral agencies revenues in 2008 will do 70% growth.
Written by Igor Beuker on October 9th, 2007 |
More than 40% of US inhabitants watch online video’s at least once a week, shows this very interesting survey Frames of Reference done by the Online Publishers Association. I’ve just read the survey and there’s lot’s of info about online video advertising.
But the survey also shows trends in video content and consumer behavior. So I feel it’s a safe conclusion to say that this OPA survey might provide handy information for viral strategists, concept developers, smo specialists, seeders, creative agencies and marketers. Do you share that thought?
Written by Igor Beuker on October 4th, 2007 |
I stumbled upon this list of Seven Deadly Sins of advertising via viral video. The author producer Kevin Nalts took his time to describe it well. His blog Will Video For Food is a nice to read for video junkies.
I really would like to add another sin to the list: please don’t call all online vids or commercials ‘viral’… Just wait a moment, track the commercial. If it really goes viral, then call it a viral. Do you know more relevant sins? Just react and add them!
Written by Igor Beuker on October 2nd, 2007 |
Remember the 1989 movie See No Evil, Hear No Evil with Prior and Wilder? That SNE, HNO feeling I get many times when it’s about virals. It hits me, when I’m in meetings where a brand and their traditional agency are talking about virals.
I sit at the table, listen and hear how the brand and it’s agency together discuss how to create a great viral: “yeah, and than we take our TV commercial and upload it YouTube. That, that will be a great viral success”, everybody at the table shouts: “yeah, great idea”.
I then really think: am I awake or dreaming? Did their agency just gave this advice? Do marketers really think their dull TV commercial in YouTube will be a viralicious hit? WAKE UP, PLEASE… See at eMarketer what marketers think are great viral mechanisms.
