Archive for the ‘Research’ Category

ViralTracker Is Looking For Influencers: You?

Written by Eelke Mol on March 17th, 2010 | 3 comments

Some of you may already know about ViralTracker. Others may not, and that makes this article interesting for everyone :) Through a survey the guys at ViralTracker want to find out what you think about ViralTracker’s different aspects.

ViralTracker is constantly trying to improve, making the program more user friendly and easy to work with. That is why we need opinions from ViralTracker users as well as people who have never used it, but have needs to gain insights about online videos, trailers and intel to create better digital content strategies.

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Who’s Using Chatroulette?

Written by Laurens Bianchi on March 15th, 2010 | 1 comment

We posted before about this new interesting chat program and showed you the first branded involvement by the French Connection. Chatroulette caught also the attention of some digital measurement firms like ComScore and RJMetrics. If you still don’t know what Chatroulette is, Jon Stewart and the Daily Show can explain it perfectly to you:


Comscore research shows that the Chatroulette audience is dominated by college-aged males. Male users make up 72% of the site’s audience, and people of any gender aged 18-24 account for 45%.

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Viral Video Statistics: OK Go

Written by Niels Bellaar on March 11th, 2010 | 3 comments

Last week was the week of OK Go’s ‘This Too Shall Pass’ (TTSP) viral video. Today the video is live on YouTube for 11 days and in these 11 days the play button has been hit over 7 million times.

And because it’s always nice to have a closer look at some statistics, we thought we’d ask the guys at ViralTracker to show us some. So lets have a look at the graphs and figures, be amazed and wonder what the coming months will bring. Will this one too pass, or will it be around for some time?

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The Beast File: Google (HUNGRY BEAST)

Written by Marc Metekohy on March 9th, 2010 | 5 comments

Ever wondered how big Google is? Hungry Beast, an Australian news show, compiled a simply amazing video look into the company. Do you still believe it’s motto “Don’t Be Evil“?

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Even though some numbers are outdated as an unofficial Google blog points out, it is still quite overwhelming.

Haiti Continues To Be A Popular Topic Online

Written by Pernille Hegnsholt on January 31st, 2010 | 1 comment

This is the last day of this week and the last day of this month and I thought I would sum up which topics have been generating the most tweets this past week.

If you want to find out what is hot on the web at the moment, Twitter is the perfect tool. With millions of tweets crossing its servers and constantly updated trending topics, it’s easy to find out what’s happening right now.
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2010 Youth Trends Reports

Written by Marc Metekohy on January 25th, 2010 | 4 comments

Graham Brown, from WhatYouthThink.com, is an expert on Youth Trends. He has collected the most important Youth Trends and has created a 3-part presentation with trends such as Co-shopping, Side-loading, Blackberry Breakout, The Attention Economy, The End of the Pepsi Generation, Authenticity, Brand Democracy. Read and learn.

Part 1

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Update: Evolution Of Dance

Written by Marc Metekohy on December 16th, 2009 | 1 comment

One of the most watched viral videos out there is Evolution Of Dance; all sort of dances shown by entertainer/ performer Judson Laipply. In January 2009 Judson announced he launched Evolution Of Dance 2. At ViralBlog we knew this would be a big hit again, but we were curious if part Deux could match the original version.

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As you might know Evolution Of Dance has reached over 130 million views on YouTube since 2006, but what has part 2 done since it launched earlier this year?

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Climate Interactive – Thermometer

Written by Marc Metekohy on December 7th, 2009 | 1 comment

Today the two-week United Nations Climate Change conference officially kicked off in Copenhagen this morning. The conference is expected to attract 15,000 delegates, activists and journalists from around the globe. Many sceptics wonder if the conference will actually lead to solid agreements which benefit our climate. Climate Interactive made this thermometer to indicate the influence of agreements made these 2 coming weeks and what it would do to the global temperature.

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How To Rebrand The Potato

Written by Daan Jansonius on November 5th, 2009 | no comments

Before you scratch your head and start to wonder what the hell rebranding potatoes has to do with viral and social media, allow me to explain. But only after you’ve watched this video!

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The story of how Frederic the Great turned the ordinary spud from undesirable to something people would break the law for is one of the examples Rory Sutherland, Vice Chairman of the Ogilvy Group, uses to explain how advertising can be beneficial by adding perceived value in our lifes. The potato story is just one of many hilarious anecdotes Mr Sutherland uses to postulate how advertising can improve our lifes.

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Crush It! Social Media Book By Gary Vaynerchuk

Written by Pernille Hegnsholt on October 26th, 2009 | 2 comments

This new book “Crush it! Why NOW Is The Time to Cash In on Your Passion” by Gary Vaynerchuk was released on October 13th. It shows you how to use the power of the internet to turn your real interest into real businesses. Have a look at the video to know why he wrote this book.

The always entertaining and informative Gary Vaynerchuk whose dual identity as business guy as well as a wine guy has made him known as the “Social Media Sommelier”.

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