Archive for the ‘Social Media’ Category
Written by Igor Beuker on March 6th, 2012 |
Most CMOs see their brand as their most valuable asset. That’s why they seem to be inspired to transform their brand into a social business. Most are even dedicated to build mutual beneficial relationships between their targets and their brand. So hiring the most experienced social marketing experts, might need an extra budget benchmark?
Below social media jobs and salary guide might help CMOs to create more realistic social media marketing budgets for 2012 and beyond…
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Written by Martin Michalik on February 28th, 2012 |
Like it or not, Pinterest is already a huge phenomenon, one of the fastest growing social networks. There has already been many superlatives, great articles describing it’s awesomeness, ease of use and so on.
And with all this potential, some brands are already present, trying what can be done, how to engage with the users and be among the early adopters of the platform.
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Written by Igor Beuker on February 28th, 2012 |
We are in several panels and we frequently brief CMOs on digital marketing and media trends. So here is the 2012 outlook for the global social network ad revenues. They continue to grow and below article will help CMOs to shape their social media budgets…
Global social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. 47% of the revenues will come from the US in 2012.
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Written by Martin Michalik on February 20th, 2012 |
Still in doubts if the social media strategy and execution brought the awaited and estimated results to your company or to your client? Are you doing everything “right”?
Is the way you calculate social media ROI the correct one and you’re meeting your business objectives and goals? If you answered YES to these questions, congratz!
But still, are you 100% sure you’re doing it the right way?
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Written by Laurens Bianchi on February 15th, 2012 |
Since they appear to be the hottest thing going and hitting the 10 million US monthly unique visitors, faster than any independent site in history, 2012 seems to be the year of Pinterest. The next social media giant…
So you’ve probably heard about Pinterest before here at ViralBlog. Perhaps you even registered an account, and you might have even pinned a few things. But how much do you really now about Pinterest?
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Written by Chi Chung Man on February 14th, 2012 |
Social changed the web forever. With the inclusion of social, users were empowered and gained the ability to share on a global level instantaneously. Social gave consumers a voice brands could no longer ignore.
The social web is maturing and showing drastic changes in the near future. What kind of changes and trends are we talking about?
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Written by Chi Chung Man on February 13th, 2012 |
Time flies and since it’s not easy to follow, read and catch-up with everything, we bring you a Weekly Recap from ViralBlog: all of the past week in one place.
Last week on ViralBlog among others “All Super Bowl 2012 Commercials”, “Measuring The ROI Of Social Media” and “Get Your KPIs In Order”.
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Written by Martin Michalik on February 12th, 2012 |
Customers are the most important, or they should be. With a proper approach they may naturally turn into clients and later into brand ambassadors and advocates.
When speaking about loyal customers, these are the most valuable assets of a business and should be approached in a special way. So why is customer loyalty important and some businesses forget or does not care really about it?
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Written by Neil Draper on February 11th, 2012 |
Social Media and the new way of marketing that has evolved from it is thriving. Business are placing it higher op their marketing calender and in the mix.
I get the feeling now more then ever businesses are focussing on getting a return on their marketing budgets spent. But social marketing is not a miracle cure to acheive your brand and business objectives… well it can be; if aligned correctly.
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Written by Chi Chung Man on February 7th, 2012 |
Social media has proven itself as a medium that serves as an extended platform for reaching and engaging the target audiences for brands & businesses.
CMOs integrate social media in their current strategies and are looking beyond sales, which indicates they understand the value of social media. Sounds nice but how do you measure the return on investment?
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