Gaining a world audience with a remarkable stunt is the dream of every marketeer. Heineken pulled of a nice stunt during an important soccer match in the Champions League between Real Madrid and AC Milan on October the 21st. Spoiling the plot would be a shame, so check out the video below.
The result? 1.500.000 live viewers via Sky Sport, 10.000.000 peole who saw it in the news the day after and 5.000.000 unique viewers in the two weeks after the event.
Have you ever heard of Rhet&Link? Neither had I. And I suspect the same holds true for 2.5 million other people….until they saw this video. Now they have seen it they are unlikely to forget about them any time soon!
Rhet&Link are two lifelong friends who form a comedy duo from North Carolina in the US. They are not just a comedy duo thought, they are a comedy duo that get social media. (more…)
Earlier today a friend on Twitter (and in real life!!) directed me towards a video which showed footage of a babysitter and her uninvited boyfriend doing drugs in front of the kid they were supposed to look after. Think that’s bad? It got worse, as the careless young woman also let the kid get away with trying some of Amsterdam’s finest ‘herbs’ and ’spices’.
The video got picked up by some of the biggest blogs and communities in Holland including GeenStijl and Dumpert, as well as main stream magazine HP de Tijd. But that’s not where the story ends….
The pumpkins come out, the days grow shorter, the weather cools, and there’s no mistaking that the holiday season is upon us. Time to turn yourself, family, friends and pets into hilarious dancing elves again!? Over the past three holiday seasons, the elves of OfficeMax have become not just an annual holiday tradition, but a popular culture phenomenon.
OfficeMax first launched “Elf Yourself” for the 2006 holidays and has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. In 2007, ElfYourself.com attracted 193 million visits in six weeks to become the most viral initiative on record. A look back at each campaign, the results and lessons learned.
For anyone who has been living in a cave the last 18 months or so, a hashtag is used to give context or meaning to a tweet. And a tweet is a 140 character long post on Twitter, but I’m sure you knew that already
Cadbury is one of our favourite brands, we have writtenaboutthem exentisively and we are happy to announce they are back with another very cool ad campaign!
This tim they have teamed up with Zingollo ft Tinny to create a track and video entirely dedicated to African nation Ghana. The track can be downloaded from i-Tunes, with all proceeds going to CARE.
Philips created a brilliant campaign, located on the Twitter platform. In order to win a Philips 21:9 TV, the candidates have to Twitter a versus proposition for a Philips product: Philips VS 140 characters of genius. Great idea and a creative campaign, but somehow it didn’t enjoy a great lift off.
Interested in the campaign? Click further for statistics, video’s and more insights on this campaign from Philips.
About a year ago, I wrote an article about the advergame Coke Zero Rooftop Racer, created by creative shop Crispin Porter + Bogusky in cooperation with Behance Network and Kreathaus. Today I found this great case movie on Casemovies, showcasing the successfull Coke Zero Nascar Campaign, which the Rooftop Racer Game was part of.
Campaign to announce to race fans there is a new official drink of Nascar
MINI knows viral and social marketing. Earlier MINI created two strong viral video’s [1, 2] and the book Groundswell even spended some pages on a case study of MINI and buzzmonitoring. With the release of the “MINI Clubman: Have you seen that?” video, MINI shows some guts!
Within the first 6 days, the video got 54.000 views. The video has been online for 2 weeks now and almost generated 100.000 views. It doesn’t have a really good viral concept, but I love the concept! How do you rate this viral video?
Guest posting – Comic Relief is an annual fundraising event in the UK based on humour. Taking this event as a newsworthy hook, nine Bournemouth University PR students took on the challenge to create a fun video as part of the interactive media unit of their degree.
Bournemouth students & staff dance to the official Comic Relief single, ‘Just Can’t Get Enough’ by The Saturdays
