To promote Air China in Sweden, and highlight the fact that it flies not only to China but to destinations throughout Asia, Air China have been using restaurant check-ins on Facebook in a cool concept.
The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat.
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Viral marketing, many talk about it, more and more marketers and brands rely on the great potential of viral campaigns. And many forget about the fundamental assets.
Viral marketing is just a tool that has the ability to disseminate appealing messages in a short period of time and it’s about great, fresh and appealing content.
Call + Response, an organization against slavery, recently released a digital and social campaign to raise awareness of human trafficking. The campaign shows consumers – how many of the 27 Million forced laborers around the globe – have contributed to making stuff you might find in your kitchen or closet.
You can guess the outcome of the survey: your outcome is often much higher than you’d expect…
Would there be Facebook without the Dutch?
The Dutch National Maritme Museum certainly doesn’t think so. (more…)
A classic situation, you and your friend/date decide to go out for a movie, enter the room and are looking for your seat.
Sometimes there may be some weird people sitting in the audience, but obviously you don’t except this.
Sometimes I get confused about the discussions on ROI of social media. This industry is so very young, but we have already seen so many awesome cases. Here’s some social ROI that might interest CMO’s. Microsoft Windows7: from mindshare to heartshare…
What we like about this social program? That Microsoft listened and changed it’s approach on the Windows7 introduction completely compared to it’s Vista launch…
Internet has a beauty over her which keeps luring CMO’s towards her. Global coverage, a sweet bonding fan base and measurable quality time between your brand and its buyers. But what if things go wrong. What if your digital dynasty gets hacked? Let’s do the PlayStation case!
April 17th, the unbelievable sophisticated brand Sony PlayStation collapsed and from that point millions of the most loyal customers stood in their underpants, stripped from their credit card data and their so loved product, PlayStation Network, which was completely shut down for multiple weeks. We show you an interesting infograph on what happened from that date and possible suspects.
Did you know a plant can make you happier and healthier at work? And what if your plant would have its very own Facebook page?
The Nursery & Garden Industry of Australia has released a pretty cool social campaign designed to help people Increase their Plant/Life Balance.
Gap, the American clothing brand, has been popping up in the social buzz quite a lot these past weeks. Their case shows very strongly and clearly that listening to your fans may not always take you where you were planning to go, but you will learn a lot from it.
Above picture is from a website, created by a guy who thought it would be a great idea. And it worked. According to his blog this page got over 100.000 page views and almost 10.000 people creating their own version of the logo.
Dutch Porn Star Bobbi Eden is probably one of the few Dutch People who are happy with the fact that not Holland, but Spain has won the FIFA World Cup. Last week Bobbi tweeted that she would give oral sex to all her followers if Holland would win the World Cup. Before this tweet she had 5114 followers. After 6 days she has more than 100,000 followers.
The tweet contains an important ingredient for a successful viral marketing campaign: Sex Sells. Unfortunately not many brands can set up similar events like Bobbi Eden did, although it will definitely become viral as well, can you imagine:
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