Cadbury is one of our favourite brands, we have written about them exentisively and we are happy to announce they are back with another very cool ad campaign!
This tim they have teamed up with Zingollo ft Tinny to create a track and video entirely dedicated to African nation Ghana. The track can be downloaded from i-Tunes, with all proceeds going to CARE.
Philips created a brilliant campaign, located on the Twitter platform. In order to win a Philips 21:9 TV, the candidates have to Twitter a versus proposition for a Philips product: Philips VS 140 characters of genius. Great idea and a creative campaign, but somehow it didn’t enjoy a great lift off.
Interested in the campaign? Click further for statistics, video’s and more insights on this campaign from Philips.
About a year ago, I wrote an article about the advergame Coke Zero Rooftop Racer, created by creative shop Crispin Porter + Bogusky in cooperation with Behance Network and Kreathaus. Today I found this great case movie on Casemovies, showcasing the successfull Coke Zero Nascar Campaign, which the Rooftop Racer Game was part of.
Campaign to announce to race fans there is a new official drink of Nascar
MINI knows viral and social marketing. Earlier MINI created two strong viral video’s [1, 2] and the book Groundswell even spended some pages on a case study of MINI and buzzmonitoring. With the release of the “MINI Clubman: Have you seen that?” video, MINI shows some guts!
Within the first 6 days, the video got 54.000 views. The video has been online for 2 weeks now and almost generated 100.000 views. It doesn’t have a really good viral concept, but I love the concept! How do you rate this viral video?
Guest posting – Comic Relief is an annual fundraising event in the UK based on humour. Taking this event as a newsworthy hook, nine Bournemouth University PR students took on the challenge to create a fun video as part of the interactive media unit of their degree.
Bournemouth students & staff dance to the official Comic Relief single, ‘Just Can’t Get Enough’ by The Saturdays
The aim of the video was also to drive traffic to the Comic Relief donation page, drive traffic to the Centre for Excellence in Media Practice (CEMP) site, raise awareness of Comic Relief and the University’s corresponding fundraising activities.
Earlier in March, I discussed on ViralBlog the fact whether an entire campaign message should be communicated inside one viral asset or not [Embed The Entire Campaign Message In A Viral?] My statement in that post was;
“Viral video’s should only be used as a part of a campaign – an entire brand message can not be delivered in just one (entertaining) video. If a brand’s message or campaign message does get to be communicated entirely, people will value it to commercial and won’t pass it along – gone is the viral effect.“
This week I came across the new video of Ray-Ban, which is totally supporting my statement.
Let’s have a look at some facts that make this video – and the entire campaign Ray-Ban launches – so successful.
When I came across the storyline of the movie Untraceable a while ago, I was intrigued by the concept of the killer. Not because of his horrible actions, but because his great understanding of the viral effect. The more people watch, the ‘greater’ things happen.
The movie concept now has been copied in order to promote zaOza, a new player on the French mobile entertainment market.
Terry Tate, the meanest, baddest, and downright prettiest Office Linebacker around, is back and reminds US citizens to vote. In a new series of short videos “Terry Votes“, “From Russia With Love” and “Reading is Fundamental“, the governor of Alaska and the Republican candidate for Vice-President, Sarah Palin, is tackled by Terry following famously controversial interviews.
Lester Speight, the actor who plays the brash, voluble character, achieved significant recognition for his portrayal of Terry Tate: Office Linebacker in a series of 60-second Reebok commercials that first debuted during the 2003 Super Bowl XXXVII.
In March 2008 WCRS, part of the Engine Group, developed for Transport for London the campaign Do The Test, designed to promote and increase road safety to cyclists & drivers.
The campaign centred on an ad, which challenged viewers to count the number of passes made by one of two teams of basketball players. However after all the passes had been made, the viewer was challenged as to whether they had noticed something unrelated to the basketball, highlighting how easy it is to miss things when one’s attention is elsewhere.
Altogether Digital, responsible for the seeding & online marketing, was asked to devise an online strategy to reach out to the target audience of people, who might either drive or cycle in the Greater London area.
Below you can find the campaign approach and the results.
FMGC brands that have not embraced online and social media marketing yet, watch how consumers massively swarm to this Haagen-Dazs bee friendly viral video: Bee-Boy dance crew drops dead.
In two weeks the “Bee-Boy Dance Crew” video was viewed over 2 million times online. In addition, it received more than 3,500 comments on YouTube and was “buzzed about” on more than 130 sites and blogs and over 11,000 forum discussion sessions. The video continues to receive a four-and-a-half star rating on YouTube.
The viral video, which is tied to the company’s “Haagen-Dazs Loves Honey Bees” campaign, is making the rounds online as folks are encouraged to pass it along and “save a bee.” The micro site is Help The Honey Bees.
The viral video was created by San Francisco based Goodby, Silverstein & Partners. Then, Los Angeles-based video seeding company Feed Company was brought in to formulate and execute the “seeding” strategy for the video online.
According to Josh Warner, president and founder of Feed Company, Feed Company typically charges between $60,000 and $75,000 for the viral seeding of a campaign of this scale. “Häagen-Dazs definitely got their money’s worth,” Warner said. I think Warner is right: viral seeding can create massive reach at very low costs per contact.
 |
Follow us on |
 |
Join us on |
 |
Sign up for THE NEWSLETTER |
 |
Subscribe to the RSS FEED |
 |
Get the Viral Friday WIDGET |
