The viral commercial of Dutch travel company X-Travel was watched 2 Million times at YouTube in just 2 months. That makes it one of Holland’s best virals ever. See the Boeing 737 land on the mediterranean sea.
The viral commercial created by advertising agency YoungWorks, has boosted the prompt awareness of the relatively new young travel brand X-Travel. The number of passengers at X-Travel is expected to grow 30% this year. The viral has lifted purchase intent, increased the number of leads and opt-in database and has churned brand likability amongst screenagers.
Due to the success of the viral commercial, X-Travel has also launched a Making Of with subtitles, so our ViralBlog community will be able to understand.
I’m convinced this viral commercial will make more Dutch CMO’s aware of the power of the viral weapons of mass affection. But, I feel it’s a missed opportunity that no viral tracking tool like ViralTracker was used. The number of viral clip views are now only measured at YouTube; and viral experts know that X-Travel might not be aware of 2 million clip views at other social media, like blogs, forums, social networks and video portals.
[REC], from what I gather, is a Spanish Cloverfield wannabe. The scenes are shot in a deliberate amateurishness way to heighten the suspense and they are using the internet as their main form of promotion.
Edit: Thanks to Ian in the comments I now know Cloverfield was actually shot after [REC], which would make Cloverfield the wannabe!
This viral UGC campaign by 3M’s Post-it I like a lot. Why? Since Post-it not only launched a standalone viral commercial (Super Sticky Man), but also took the strategic decision to build an online brand engagement theater inviting consumers to participate in a user created video competition.
3M Post-it have launched a branded YouTube Contest Page with an infomercial which explains clearly how the video competition works. And Post-it has launched this well designed (great usability) micro website.
Competition participants that upload their own created video to the Post-it website can win the grand prize of $10,000 cash!
Nike-owned sports brand Umbro released a viral video as the digital element of its campaign to support its ‘Bring it on’ football manifesto. The video features freestyle footballer John Farnworth, as well as footage of real fans at football clubs across the UK and on the streets of Manchester.
Umbro will also run a survey on its site for fans to support the manifesto, which is being pushed through stadium promotions and product ads featuring players. The Umbro Bring it on viral clips are created by Silver Films.
One of the Umbro TV commercials can be seen above and here’s the other TV commercial.
Umbro is getting there, but I feel Nike is taking viral videos a step further. Look at the T90 introduction by Wayne Rooney for Nike. Even better is the Wayne Rooney viral spot, in which he kicks the hell out of the famous Dirty Sanchez Boyz with his new Nike T90’s. Which viral spot do you like most?
From Israel we see many virals coming. This viral commercial has a serious message in the end. It makes you think about the way that we are living and the consequences of our lifestyle choices to environment, earth, global warming and deforestation.
The viral commercial Hairy Situation was created by TBWA Digital in Israel for Altshuler-Shaham, to support green awareness and to encourage people to limit printing. What do you think of this campaign?
Dutch Pizza chain New York Pizza, founded in 1993 and one of the Netherlands fastest growing pizza delivery chains, has launched an integrated advertising campaign with three short ‘mafia style’ films featuring flour, tomato sauce and a pizza delivery boy, to prove that New York Pizza makes the best tasting Pizza around with an unrivalled passion for the best quality ingredients.
To promote the Damn Fucking Tasty ads, independent agency Selmore created for first time in the history of the brand a TV campaign. The commercials of Domino’s biggest rival, airing since March 27th, 2008 on national TV, will run through until October and are supported by online seeding and point of sale material.
As ViralBlogger I get offered so many “wanna be” virals. Most of these virals are cheap rubbish and not hilarious, horrifying or horny at all. They lack any kind of WOW-effect or respect for consumers. CMO’s please take my free advice: rubbish virals will damage your brand! Put in passion, time and money into your viral strategy, concepting and production. Or don’t try to be viral at all and rather stick to your tv commercials!
But BMW’s latest attempt to get viral spread and buzz effect, in their launch the 1-series coupe in the US, has so much potential, that all CMO’s and agencies must see BMW’s engagement strategy. So buckle-up and let’s drive deeper into BMW’s Rampenfest viral.
The idea behind BMW’s viral campaign is simple but witty. Build a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic onto US shores. Here the joke starts. Jeff Schultz, a (faux) documentary filmmaker, has produced a great movie trailer that will cover the entire event.
You can also visit Jeff Schultz’s weblog to read more. And if you’re 21, female and willing to upload a photo to be voted as Miss Ramp, you can enter with the rest of the contestants here.
The follow-up to the hugely successful Cadbury’s Gorilla advert, ‘Trucks‘ by Fallon’s director Juan Cabral and Blink Productions, has been released online. The commercial wil air later today on TV. The music in the much-anticipated sequal is Queen’s Don’t Stop Me Now.
The online competition site, where you can compete against anyone in anything using photos, video and text, invited a bunch of users last Saturday and put together a lip-synching along to Panic At The Disco’s new single ‘Nine In The Afternoon‘. Writing about the video on her official MySpace blog, the Fantastic Four star said: “We shot a quirky group lip dub music video for ibeatyou. Check it out!!”
London-based Cadbury, the world’s largest candy maker, has revealed imagery of its sequel to the Dairy Milk ‘Gorilla’ advertisement. The much-anticipated and long-awaited follow-up to Cadbury’s highly successful 2007 ad, viewed over than 10 million times on YouTube and featuring a gorilla playing the drum solo of Phil Collins’ 1981 track ‘In the Air Tonight’, will break this Saturday on March 29, 2008.
The new advert, called ‘Airport Trucks’, is described as a “magical airport truck race”, which have “pimped” themselves to show their real characters, ready for the race of their lives. In the second ‘A Glass and a Half Production’ an animated airport luggage truck will play the role of underdog in a midnight race against an assortment of bigger and faster trucks, such as a baggage transporter and motorised stairs.
