The Super Bowl Showdown Between Advertisers

Check out the list of all commercials of Super Bowl Sunday and let us know which is your favourite and why!

Phone Innovators: Official 2012 Best Buy Game Day Commercial

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Coke 2012 Commercial: “Superstition”

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Bridgestone – Performance Football

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Budweiser – Return of the King

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Free to Pee – TaxACT Super Commercial

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Chevrolet – Happy Grad

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Doritos – Man’s Best Friend — Crash the Super Bowl 2012 Finalist

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Disney – John Carter Super Bowl Ad

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The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

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AGT – Howard Stern

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Official David Beckham Bodywear for H&M Super Bowl Ad

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Coke 2012 Commercial: “Catch” Starring NE_Bear

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Chevy Sonic “Stunt Anthem” – Chevy Super Bowl XLVI Ads

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Marvel – The Avengers Super Bowl XLVI Commercial

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Teleflora Super Bowl Ad – Adriana Lima 2012

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Cars.com 2012 Super Bowl Ad – Confident You

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Doritos – Sling Baby – Crash the Super Bowl 2012 Finalist

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NEW E*TRADE Baby Game Day Commercial – Fatherhood

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G.I. Joe: Retaliation Super Bowl Spot Official 2012

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Camry Effect: “Connections”

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Hulu Plus Super Bowl Commercial – Huluboratory

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The Voice – Vocal Kombat

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OFFICIAL Clint Eastwood Chrysler Commercial – It’s Halftime in America

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Smash

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FIAT 500 Abarth – 2012 Super Bowl Commercial – Seduction

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Toyota Camry 2012 Big Game :30 Commercial – It’s Reinvented

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Coke 2012 Commercial: “Arghh” featuring NY_Bear

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Dannon Oikos Greek Yogurt Super Bowl 2012 Commercial – “The Tease”

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Century 21 Real Estate LLC: Final Super Bowl Ad

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Acura – Transactions: 2012 NSX Big Game Seinfeld Commercial

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Budweiser – Eternal Optimism

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Bridgestone – Performance Basketball

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NFL Timeline

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Official 2012 Honda CR-V Game Day Commercial – “Matthew’s Day Off”

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MetLife – “Everyone” Game Day Commercial

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Act of Valor Superbowl Ad

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“Think Fast” – Official Big Game Ad for Hyundai Genesis Coupe

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Bud Light – Rescue Dog

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Time Warner Cable – Enjoy Better Anthem

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2012 Kia Optima Big Game Full Commercial

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CareerBuilder 2012 Big Game Commercial

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Thursday Comedies – Crank

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Samsung Mobile USA – Thing Called Love

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Prudential Financial – Day One-Linda Gutherie

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Swamp People Super Bowl Ad

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NFL Fantasy Million Dollar Fan

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Awake – Which is Which?

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Cadillac ATS – “Green Hell” Super Bowl XLVI Commercial

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QR Code Super Bowl 2012 Commercial

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Suzuki “Sled” 2012 Super Bowl Ad

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Football (Chase QuickPay)

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M&M’S “Just My Shell” Super Bowl Commercial

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Image: Shutterstock
Source: Mashable

“Big Bad Wolf” is the newest Duck Sauce track, after “Barbara Streisand”. Duck Sauce’s redundancy is what makes them so enjoyable, so it’s no surprise the duo’s new offering pretty much replaces “Barbra Streisand!” with “the big bad wolf!”

We believe it’s awesome! Check the video below!

Source: ICON&CO

Here we have a Viral which for different reasons should grab your attention. All above boxes are ticked and most important, it did create a huge collection of eyeballs to their brand. And for the sports fanatics? You get your fair share in this one as well! Ladies and Gentlemen, we (somehow) proudly present to you: Jala Neti!

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Brand Objective / Business Objective

The objective was to launch a new product for Aqua Maris, a Russian nasal spray brand. The product, called Aqua Maris For-Home, is used for nose cleansing and contains 30 sea salt bags and a neti pot. The creative agencies WeFilm and Novocortex  decided to connect Aqua Maris with Jala Neti, the yoga technique of daily nose cleansing with seawater, practised by millions of people around the world.

In order to get attention of online audiences, they organized the Aqua Maris World Championship Jala Neti in Amsterdam and put live coverage of the 5 Litre Men’s Final, won by Fedor Konyukhov of Russia, on YouTube. Within 2 weeks this viral had over 350.000 views on YouTube only.

The created atmosphere around the Viral is unbelievable as they  increased credibility of the Viral by establishing the International Federation Jala Neti (IFJN) in Lausanne and designed a whole motherload of communication around this event.

On the website of Novocortex they collected some of the comments made from the audience. It’s recommendable and fun to read these plus the company’s complete plan of action.

What do you think, mission accomplished? How far would you or your company go in tricking the audience? Let us know!

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Jon Stewart, of The Daily Show fame, really summed it up for me when he said:

“To the NATO Allies that we met. The troops from the other countries that were there. That give so much. Your service is much appreciated. But that is no excuse to introduce Weetabix to our troops. I’m Sorry. That is not a breakfast. That is a building material.”

They are working hard to change that image. With help of their agency, London based BBH, they have grabbed many opportunities that the online world offers to ensure this ad has a life beyond the square box.

First the ad itself. It’s about a 9 year old girl, clearly so excited by her new breakfast itual that she does a dance routine which would have made Michael Jackson blush. Oh, and there are stuffed teddy bears break dancing too (why wouldn’t there be).

Of course a branded YouTube channel was launched. Yawn, right? Wrong. The content hosted on this channel is actually very good. Behind the scenes are becoming best practice, but the step by step break down of all the dance moves is very clever.

People love imitating content they like (for example, or this) .  By providing a step by step tutorial they have made it incredibly easy for people to learn the dance moves. Expect imitation videos to start hitting YouTube pages near you soon!

The other aspect I liked was the involvement from the agency. Whilst the ad was airing, people from the agency were monitoring Twitter for reactions and retweeting people talking about the ad.

It could be argued this is spammy and these tweets are entirely self serving. And that may partially be true. A retweet is not entirely engaging. Perhaps the client should have done this with their Twitter account, rather than the agency.

However, the fact they are paying attention to what people are saying about the brand and that is a definite step in the right direction.

Our first advice to clients is to start listening first. Weetabix and BBH London clearly are. Now let’s see those moves!

The “fight” for the crown between the Old Old Spice Guy Isaiah Mustafa and not so appealing Fabio through reactions on tweets, news articles and so on made it really an interactive conversation.

Some stated that it was not such an original idea for a popularity contest and also that the winner was know from the beginning, plus it was attempt to refresh the already 18 month-old “The Man Your Man Could Smell Like” campaign.

When looking at this campaign it’s important to say that Old Spice understood how to extend the story which originally started on television and connect it.

Moreover, continued the story – here’s Old Spice Guy, than comes the “wannabe” new Old Spice Guy Fabio  and the challenge starts.

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Of course there were several weird looking commercials featuring Fabio before the challenge was accepted by old Old Spice Guy itself started.

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As social as this campaign could have been, engaging through various platforms for fans, consumers and prospects.

The two twitter accounts of Fabio and Mustafa were part of the battleground and both of them answered some of the questions/remarks/notes of users on their twitter account and also on YouTube channels through short videos.

And some key learnings for others? Even if the original idea of the campaign is becoming old, there are always ways to refresh it. Next, the simplest idea works the best. Even though the duel may seem old-fashioned, it still works as people like to see challenges, moreover enjoy if they can influence the results.

Sources: entrepreneur.com, mashable.com

That’s a great description Wikipedia! Did you get that from Chickipedia? Anyway, I (accidentally) bumped into 3 video’s today which are perfect to put the theory to the test. Yes, I know what you’re thinking: “I already know the outcome of the test”. Just imagine it’s just a fun way to post some great viral videos!

1. Primitive – Have A Yummy Summer!

2. The Club Seat Girls

3. Skittles’ Newlyweds – The sweetest honeymoon ever!

Conclusion: Yes it works

With 500,000 clip views in just 10 days, the video is really going viral. And let me be clear: I like the video. But, since viral is a mean and not the goal, the most important question is: What is this video doing for the K-Swiss brand?

Did you recognize the K-SWISS brand in the video? Or should I ask: What K-Swiss brand do you mean? The USA one, the EMEA one or…

What I mean is this: In the US K-Swiss could best be described as ‘urban street life’ or hip-hop loaded brand. In Europe the K-Swiss brand seems to be transforming itself from former tennis brand towards high end fashion brand.

With MFCEO Kenny Powers K-Swiss is not only going viral, it seems to have chosen for a new direction that might be best described as Diesel ‘Be Stupid’.

But on a rainy day, not long ago, K-SWISS US got talking about how advertising is largely crap, so they decided to rip up the rule books and GO GONZO.

What’s GONZO? Well, it’s about living life to the fullest and booting life up the ass. It’s about looking out at the rain coming down and seeing Californian sunshine and more.

So see where all is mashed-up together at K-Swiss’ new Gonzoworld.

All I would like to know from you is this: How do you feel about the viral video, Gonzoworld or about K-Swiss’ strategic choices made in the branding process.

I would love to learn from an interesting peer discussion here…

To promote its new traffic service in an entertaining way, TomTom has teamed up with John Cleese and many local celebrities to create unique “Break Free from traffic” performances. Music is inspired by Queen’s hit “I want to break free”. A song I still love to hear.

Are you tired of stop-starting, horn-honking, clock-watching, mind-numbing, foot-aching traffic? TomTom’s revolutionary HD Traffic service helps you Break Free from traffic, is the central brand messaging.

People that love John Cleese or Queen (I want to break free) can see more of the exclusive videos on TomTom’s Facebook page.

Traffic jam’s are one of my biggest frustrations living in Holland. It’s nice to have a fast car. But what’s the use if you hardly ever make it to gear 4, 5 or 6? I do hope your country is slightly better, but I’m afraid it’s not?

Exciting in this video pre-launch is that many local markets also have their local celebrity starring in a break free video.

In the videos from the United Kingdom Chris Kamara misses the match while being stuck in traffic and Scott Mills makes a prank call in his car while killing time in the traffic jam.

In the local video from France, Bob Sinclar is trying to break away from traffic.

In the local Dutch videos new sing star Pearl sings break free and Oboema voodoo master is also trying to break away from traffic.

Other local videos, from i.e. Denmark, Portugal, Spain, Italy can be seen in this buzz toolkit.

Credits:
The online video pre-launch will soon be accompanied by an online and offline campaign. The videos and campaign are created by Pool Worldwide.

Dutch media agency MEC is responsible for media tactics and planning. Content and Motion created the global social media and pr strategy.

SocialMedia8 is doing global seeding and outreach. The TomTom videos are being tracked and analyzed with ViralTracker.

We expect the videos to pop-up on several famous car blogs, mainly due to the fact that John Cleese has already tweeted about his break free appearance to his 1,118,245 followers on Twitter.

We will try to share more campaign insights with you coming weeks.

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Some say it’s far from being original, call it cliché and a ripoff of JK Wedding entrance , but on the other hand no one before used it for advertising.

It all started with a teaser, which hit almost 300K views in few days, announcing something special to happen on Friday 15 April 2011 at midday. If you were among those patiently waiting ones, you know it was delayed. In my opinion it was worth waiting, will glad hear yours.

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The video got pretty viral with more than 3 million views since Friday. T-Mobile hired some pretty good lookalikes of the Royal Family and it features a hit song from once famous UK boy band East 17.

In the video Jennifer says she agrees with launching a sextape, to create a viral effect. But unfortunately we do not see her showering in Smartwater.

Nevertheless, the clip already showed over 400,000 clip views since it’s launch on 7 March 2011. And the video might even hit this week’s Viral Friday?

Viral and social insiders will probably understand Smartwater’s over-the-top approach. And consumers, well the might simply want to see this video because of celeb Jennifer in it…

Jen seems to be excited about the recent developments in the digital world that are revolutionizing the way brands can earn attention, increase their online SoV and aided brand awareness?

How do you rate this Smartwater video? And how many clip views do you think this video will generate in 90 days?