Heineken has recently launched its new global brand campaign with a new universal tagline Open Your World with a video called The Entrance. On YouTube alone the video has been watched over 3 million times and got 2,864 likes. In just 30 days.
The new Heineken ad, features the song ‘The Golden Age’ by The Asteroids Galaxy Tour. The ad was created by Wieden+ Kennedy Amsterdam. Looking at the video, the budget must have been nice to work with. Well done guys!
The video ends with the new claim: Open Your World and underneath there is a tiny but clear: facebook.com/heineken. Lately we have seen Heineken pushing its Facebook Fan page more often. So it looks like Heineken wants to meet and match the other big brands that are currently heading the Facebook list?
Earlier this year we wrote about Swisscomm‘s Lost in Val Sinestra, an entertaining viral video which you could personalize using your Facebook account. Schweppes has decided that this time a viral should be just about you: Schweppesonality.
The European-wide campaign “Schweppesonality” is destined to honor those consumers who have contributed in making what the Schweppes brand stands for today
Written by Wicher Le Poole on September 28th, 2010 | 6 comments
Television works different than internet. On the internet people have a choice, the choice to watch or stop watching anything they want. And more, different, and sometimes even better content is just one click away. Secondly the consumer is bombarded with commercial messages every day which they, most of the time, try to block. So why would they tell their friends about your message or even send it to them? So ask yourself: “Why will your video go viral?”
So before you start thinking about approaching your advertising agency asking them for the V-word you have got to ask yourself a couple of questions. (more…)
Most of you will remember the Intel Cannonbell viral video. An elaborate stunt from the Finnish Intel office to creatively make the sound of the world famous Intel chime. As with any company, there is internal competitiveness and the Romanian Intel team were not to be outdone by their colleagues
Instead of flying out of a cannon, they have decided to base jump onto air castles – with the frequence meant to play the Intel chime. Were they successful? Watch the video and find out!
Last year the Dutch Ministry of Justice released the award winning Stanislav campaign. This viral received many positive, but also negative publicity. The campaign, which was made to raise the awareness around privacy on the internet topic, used information from profiles of Dutch leading social network Hyves, that was set to private.
Nevertheless Stanislav was very successful, and perhaps inspired Swisscom to release a similar technical concept, using your Facebook profile and 9 of your preferred friends:
I’m still till a bit dazzled about today’s lousy performance of our Dutch National Football team against Denmark. Okay, we won 2-0, but what a horrific match it was. I got a smile on my face again, when I saw the new online commercial of Sony Bravia 3D. Below spot features brazillian player Kaka.
The video has created over 150.000 views in 5 days on several video portals and might become a weapon of mass affection the coming weeks. Will it be that runner up that will make our Viral Friday?
It’s not easy selling cars these days. Major players like General Motors, Toyota and Lexus are having production and financial problems, CO2 is a serious global issue and oil prices are going through the roof. Motorists of the 20th century want cheaper and greener cars, and Kia and Toyota feel hip-hop is the perfect way of reaching out to them…
Don’t expect huge hip-hop artists committing their names to these small and green vehicles. It’s the parents, builders and even hamsters that do the rapping.
The World Cup is starting in less than a month so we have been expecting the current influx of football related videos. Nike’s Write The Future TV ad has been getting a lot of attention lately and PUMA have returned with the second instalment of their Hard Chorus campaign.
Tesco is another brand that has gotten into the World Cup spirit and have created this video with current England legend Frank Lampard and a legend of the past in Peter Shilton.
Heineken has had quite some success with their new commercials. Remember the “Walk-in-Fridge” commercials? After this successful campaign advertising agency TBWA\NEBOKO decided to launch a successor: Men With Talent. The commercial shows a real talent show, which makes any man weep with emotion!
