In July 2009 Evian, the world famous French brand of mineral water launched its viral video Roller Babies. After 10 months and 102,000,000 million views, 130,000 comments and 500,000 Facebook fans further, Evian is finally putting its babies to work on TV.
The ads started running in the Los Angeles market this week and will run in New York summer of 2010, a change in strategy for what had been an entirely online campaign, at least in the USA.
Heloise Hooton, a spokeswoman for Euro RSCG in Paris, said the video has appeared on TV in France and Belgium, and also began airing in the UK earlier this year.
More than 10 years have gone, but a famous character from the 90′s seems to be return to the stage. Flat Eric, the yellow puppet starring in the Levi’s advertising campaigns and then zap! the little yellow guy had disappeared from circulation.
Today Flat Eric is back with this short film by Mr. Oizo.
Will we see a rise of more 90′s cult figures? Is Levi’s supporting Flat Eric again? Time will tell.
Nike aired a new TV commercial Wednesday featuring Tiger Woods and the voice of his late father, Earl, just in time for his return to professional golf at The Masters.
Stuff you are not allowed to try at home is usually really cool to watch. The guys at Will It Blend have cleverly tapped into this by putting everything you can imagine in a blender. The result is lots of viral videos, like this latest one blending the iPad.
What other Will It Blend videos are popular? And do we see a trend rising?
You are BMW and introducing your new Sierra 1000RR motorbike, that goes from zero to 100km/h in just 2.9 seconds, how would you approach it? Right, you turn the oldest trick in the world into a new experiment. Fake or real? Don’t try this at home…
Above video reached over 1,000,000 clip views within one week. How about massive reach and engagement at hardly any costs per contact? Can we call that earned media? The ingredients needed? A brand like BMW: right mentality and DNA. Create a smart but simple online video. Add some clever natural seeding and outreach.
Was it BMW that was successful before with viral video, introducing its new 1 series car in the start of 2008? Did you happen to see that BMW’s Rampenfest?
It’s February and all you love birds out there know what that means – yup, Valentines Day is coming soon! Not being the most romantically inclined person it’s a day like any other to me.
But from a marketing point of view it is always interesting to keep an eye out to see what the big brands are doing. And this year PUMA have come up trumps with their Hardchorus campaign.
By now gadget lovers and Apple fans all around the world all have seen Steve Jobs’ Keynote showing Apple’s latest and much anticipated development, the Apple iPad. Already the iPad has been received with positivity and negativity and already some spoofs.
Popular Chinese social network RenRen (人人网) has remixed Chinese Canadian film actor and fallen pop icon Edison Chen (陈冠希) into their internet commercial.
Edison Chen in RenRen commercial. Watch this video on YouTube
Edison Chen, a leading actor in Hong Kong appearing in films such as Infernal Affairs (later re-made as The Departed) and The Dark Knight, shocked the Asian world in 2008, when a total of approximately 1,300 explicit photographs with some of the biggest movie and recording stars in Hong Kong and the Chinese world were distributed to Chinese language websites, forums and chatrooms.
A great creative case from Liechtenstein. Or is it? And haven’t we seen that idea somewhere before? The SpinAwards, the Dutch awards for creativity in digital media,is launching this year’s theme ‘Made in Holland’ with four great viral films. The creators gave ViralBlog the scoop for the first 2 videos, which you can see here!
Each film parodies a foreign ‘creative’, perfectly played by Dutch stand up comedian Horace Cohen. The creators of the videos got inspired by one of the recent winning cases at the SpinAwards.
