One of the most amazing viral ad I have seen lately is from Kia Motors, featuring tennis god Nadal, playing against an alien?
The weirdest bit though is this is the edited version following an initial release of this ad here which was updated because according to Kia Motors:
“After reviewing the comments from other blogs on the viral video, we’ve decided to modify some contents that some may find offensive. In addition, we care Nadal’s reputation as much as ours and hate to see him becoming a laughingstock with pedophilia issues.”
Last week we posted the trailer. Now the full movie Inspiration, anyone? is online! This time it’s not only about the movie. The movie is a trigger to get people to the Get Inspired Here site.
At this site Microsoft wants to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in the marketing, advertising and publishing business, whether they are marketers, designers or developers.
There are a few examples on the site but Microsoft will really start at the Cannes Advertising festival, where we will try and capture as much inspirational content as possible and share it on this new platform.
The first movie was about conversation, now Microsoft needs to build in participation, and hopes to achieve this with the Get Inspired Here platform. Tell our community how you rate this video.
As far as I can remember (which, admittedly, isn’t very far!) Honda has always made highly qualitative ads. They are usually longer than the average ad, more elaborate and have a very high WOW factor.
Do you remember Microsoft’s Digital Advertising Solutions great viral videoBring The Love Back? The campaign won a Mixx Award in Belgium in the category brand awareness.
Now Microsoft is showing this new trailer of The Break Up Part 2, called Inspiration anyone? We got the tip from a secret source: a new movie will be released soon.
Tell us, what are your expectations of Inspiration, anyone? I feel it will make me smile again…
More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still king?)
The Save The Workers campaign features comedian Matt Berry (who has one of the funniest English accents) asking for support for their animators who are being afflicted with drug addiction, taurettes and unwanted attention from members of the clergy.
Visitors are encouraged to vote for which of the animators they would like to save, they then receive an e-mail from them with a funny personalized message. I like the appeal-O-meter at the site. And the Adult Swim Bebo page.
Are you a viral expert? Tell our community why you do or don’t like this campaign.
Much of the traditional advertising does not connect on emotional or visceral levels with screenagers and young adult market segments. The Mini Ban Boredom viral campaign brings a new type of competitive intelligence to brand marketing: certainty a stories that connects to consumers.
Mini Cooper promotes its campaign with above viral internet commercial. And whether humorous, horrific, or hot-horny, viral spots connect with young consumers. So I feel that my competative creative digital agency Profero here shows how a vspot can become ‘a pass-along’ to peers.
Especially this simple but very smart and surprising Mini Cooper UGC application creates a story that engages consumers better than mainstraim broadcast or print channels. Do try and upload your URL or a photo
Please tell our community how you rate this campaign.
Is your PC a Sissy? Get a tough one! This is the call-to-action in the recently launched viral game trailer of Medion Erazer, the world’s first gaming PC.
I really like the game trailer created by TBWA. And more important, so does the target group: hardcore PC users and gamers, based on many reactions online.
But if you think of closing the loop in viral marketing: with this hardcore online target group, why not also show the URL of Medion Erazer’s website in the end screen of this viral trailer?
The viral commercial of Dutch travel company X-Travel was watched 2 Million times at YouTube in just 2 months. That makes it one of Holland’s best virals ever. See the Boeing 737 land on the mediterranean sea.
The viral commercial created by advertising agency YoungWorks, has boosted the prompt awareness of the relatively new young travel brand X-Travel. The number of passengers at X-Travel is expected to grow 30% this year. The viral has lifted purchase intent, increased the number of leads and opt-in database and has churned brand likability amongst screenagers.
Due to the success of the viral commercial, X-Travel has also launched a Making Of with subtitles, so our ViralBlog community will be able to understand.
I’m convinced this viral commercial will make more Dutch CMO’s aware of the power of the viral weapons of mass affection. But, I feel it’s a missed opportunity that no viral tracking tool like ViralTracker was used. The number of viral clip views are now only measured at YouTube; and viral experts know that X-Travel might not be aware of 2 million clip views at other social media, like blogs, forums, social networks and video portals.
[REC], from what I gather, is a Spanish Cloverfield wannabe. The scenes are shot in a deliberate amateurishness way to heighten the suspense and they are using the internet as their main form of promotion.
Edit: Thanks to Ian in the comments I now know Cloverfield was actually shot after [REC], which would make Cloverfield the wannabe!
This viral UGC campaign by 3M’s Post-it I like a lot. Why? Since Post-it not only launched a standalone viral commercial (Super Sticky Man), but also took the strategic decision to build an online brand engagement theater inviting consumers to participate in a user created video competition.
3M Post-it have launched a branded YouTube Contest Page with an infomercial which explains clearly how the video competition works. And Post-it has launched this well designed (great usability) micro website.
Competition participants that upload their own created video to the Post-it website can win the grand prize of $10,000 cash!
