Vegas Hard Rock Hotel launched its viral game campaign last week, to promote its weekend pool party Rehab. The micro site was designed by Jay Schwartz of IdeaWork.
The Vegas Hard Rock Hotel micro site allows users to play a viral game involving girl-on-girl fights in the pool where players can advance to levels ranging from cell phone throwing supermodel to axe murder.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Nike with Kobe Bryant Jumps Over an Aston Martin. To promote the new Nike Hyperdunk shoe Nike made a viral video in which Kobe Bryant jumps over a speeding Aston Martin. The runner up spot is for Sony’s Foam City. After a lot of buzz on Flickr, YouTube, Technorati and Twitter, Fallon London finally launched the new Sony Bravia commercial last week. Excitechina.com.cn completes this week’s top 3 with Mario Theme Played with RC Car and Bottles. A radio-controlled car, beer bottles and the Super Mario tune are the ingredients of this viral video for the Chinese entertainment site.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Iceland’s low fare airline Iceland Express, based in the Icelandic capital of Reykjavík, has launched a new fun viral campaign called “Iceland Socks“, involving a rag-tag bunch of loudmouth sock puppets with questionable taste in clothing.
Visitors of Iceland Socks can customize their own experience in Iceland, by adding subtitles or selecting scenes depicting thirteen well-known Icelandic tourist attractions e.g. Geysir (the best known geyser in Iceland), The Blue Lagoon (a lagoon that holds geothermal seawater), Reykjavík (Iceland’s capital), Jökulsárlón (a lagoon full of icebergs, broken from glaciers), Mývatn (lake renowned for its natural beauty), Seljalandsfoss, Seyðisfjörður (one of Iceland’s many fjords), Skógarfoss (one of the most spectacular waterfalls in Iceland), Snæfellsjökull (a glacier visible from Reykjavik), Þingvellir (an important place in Icelandic history), Reykjavíkurtjörn (Downtown Reykjavík) and an Icelandic restaurant.
Coca Cola launched the Coke Zero Game in Germany and Spain. Now the Coke Zero Game is now also available in English.
Coca Cola is launching this campaign around the EUFA EURO 2008. The Coke Zero Game takes way to much time in loading the game, but patient players will be rewarded with a great game featuring pretty women, lots of fire, cars with a need for speed and plenty of adrenaline.
The Coke Zero Game has fullscreen video, great 3D animations and a pretty good game play. Strange is, that the promotional viral commercial for this game is only available in the German language (see video above at YouTube). But the viral commercial ends with a great call-to-action: “Spiel jetzt auf Coke.de” That call-to-action will drive website traffic!
I suggest you also check the making of the Coke Zero Game. North Kingdom really did a great job here, don’t you think?!
Curiosity killed the cat? Seems like simple games can be very addicting and viral? Virgin Active Health Clubs launched the stress-relieving viral game Sofa Bash in the UK.
The Sofa Bash campaign is aimed at getting people off the sofa and into the gym and what better way than to bash up a sofa using a variety of high impact weapons. Select from chainsaws, shotguns, cleavers and more and then click as fast as you can to do as much damage as you can.
The good news is, after bashing up the sofa you’ll receive a complimentary day pass to a Virgin Active gym of your choice. The campaign was created by TAMBA Internet. How do you rate this Virgin campaign?
Heineken is doing great brand and sponsorship activation with it’s Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit.
Football fans all over the world are invited to take part in Heineken’s exciting Star Final competition to celebrate the UEFA Champions League. The online game lets fans ‘kick’ a personalised football from Iceland to South Africa. The people who get their football there fastest, will have a chance to join Heineken to watch the UEFA Champions League Moscow Final 2008 under the stars in South Africa!
I just got a tip about a new viral campaign called Unscrew America. It’s a new youth-targeted campaign to get people to switch out their old lightbulbs. Campaign goal is to inform people about energy-efficient CFLs and LEDs - and also make sure people know that CFLs contain mercury and have to be properly recycled.
The site is a mix of animation, photo elements and videos, with a flash-based, insane-ish navigation designed by Boom Design Group in New York. Their sister company Fluid did the music and sound, and edited the video content. There is also an Unscrew America YouTube Channel.
Unscrew America was founded by Lesley Chilcott, a producer of the Oscar-winning documentary An Inconvenient Truth and Roy Spence of GSD&M Idea City. Other campaign elements include TV starring Paul Reubens and Elizabeth Banks and shot by Mark Palansky at Company Films with special effects by Charlex NY.
Swindon-based Inbox Digital has created a simple, clean and ultra-playable online viral racing game for Italian carmaker Fiat to promote the new sporty Panda 100HP car model. The Art Deco-inspired Shockwave game “Fiat Panda Racer“, available in seven languages and 16 countries, is set in the historic Fiat Lingotto factory in Turin, which houses a roof-top track.
The fast-paced 3D quest kicks off on the bottom floor of the factory, built in 1915 and opened in 1922, and continues via a spiral ramp to the rooftop track, where players are encouraged to complete three laps as fast as possible. The game offers some extra features, e.g. replays with different camera angles, global ranking, private leagues and ghost cars. Visitors can challenge others by sending the viral across to friends. (Source: NMA.co.uk & Precision Marketing)
Wilkinson understands it. Check their viral concept Fight For Kisses. Dad is fighting to get kisses from Mom. But the Baby is fighting back. Great viral trailer, strong micro-website, okay R&B beat and fun game. I think this is brand activation worth mentioning. What are your thoughts?
Did you discover a similar viral from Gillette yet? What about the Philips Bodygroom campaign Shave Everywhere?
Following over half a million sick tortures last year, the viral game called “The Chamber of Torture” has returned to promote the forthcoming Hollywood horror film Saw IV this Halloween.
In the viral game you can torture various celebrities that are dominating the pages of today’s newspapers and magazines, like Paris Hilton, Victoria Beckham, Britney Spears and Cameron Diaz. Electric drills, knives, cleavers, a grubby chainsaw and a spiked bat are among the bloody instruments you can use. The website claims you can also upload pictures of friends and family so that you can torture them too.
The ‘horrific’ viral game has caused outrage among certain leading pressure groups writes Metro.co.uk in Thursday’s edition. So is this branded viral game good fun making some celebrities suffer or should you take this more serious like Amnesty International does? You decide.
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