X-Factor has once again been a huge success this year. During last weekend’s final viewing figures peaked at 19.1m viewers and the showed averaged a healthy 11.8m viewership each weekend. That’s an audience share of well over 40%, with a 62% peak during this season’s grand finale.
But it seems that some people are starting to grow tired of the X-Factor winning candidate being Christmas number 1 almost by default. And it’s easy to understand why, here’s a list of the Christmas UK number 1s the last few years:
Today I bumped into a fine piece of Augmented Reality work from Zugara. The game is called Cannonballz and is one of the first game I’ve ever seen where you can interact with Augmented Reality which is also connected to your Facebook.
Oscar-winning film director Steven Spielberg was so frustrated that no videogames catered for all of his seven children that he did what a entertainment maestro might do: he made his own game…
“Boom Blox” was the first in a multi-franchise deal between Spielberg and videogame publisher Electronic Arts and has sold close to one million copies globally since it was released for Nintendo’s Wii last May.
On May 19, EA released Spielberg’s second game, “Boom Blox Bash Party.”
This spring, in an effort to bring Xbox gaming beyond core gamers into a mainstream audience, Xbox will release 1 vs 100 Live, a live event game show that blends TV’s live programming and high production value with the interactivity of gaming…
Based on Endemol’s television game show concept, which had a short run on NBC, the trivia game pits one contestant against a mob of 100 for Microsoft Points prizing.
Will 1 vs 100 work on a Xbox game as well? Endemol did try to push TV games on other screens before, i.e. at the internet and mobile phones. So far not extremely successful. In my opinion mainly due to lack of interactive marketing experience or smartness. But in my opinion that same Endemol is also one of the best TV format producers on the globe. So if cross media and interaction will become part of their DNA, they can for sure entertain millions of online users.
And if Xbox owner Microsoft can act as the partnering publiser-media company and activate it’s MSN portals and Messenger network to promote 1 vs 100 Live, it might be able to reach a mainstream audience indeed.
Terminator Salvation is a Warner Bros movie that will be launched in the US on 21.05.2009. The trailer promises a movie with spectacular special effects.
Terminator Salvation is not only a movie, its also game, about John Connor and Resistance2018 he leads against SkyNet.
For the launch of the Terminator Salvation Playstation Game, Sony is trying to take Twitter to the next level. Sony has launched a mass multiplayer online viral game, coordinated entirely via Twitter.
So far we’ve seen a little bit of viral marketing for Terminator. This is the first time any studio has ever done anything like this on Twitter. So far, it seems that Sony is outsmarting most of it’s competitors with it’s engaging use of social media marketing.
As the world worries about an imminent pandemic, a video game that capitalizes on the lighter side of swine flu is gaining viral momentum online. How a virus becomes a viral game… In the video game Swinefighter, you must save the world – and yourself – from “killer pigs.”
And while the point is entertainment, the website also offers recommendations from the US Center of Disease Control on how to avoid contracting the swine flu.
It might sound twisted, but I think this viral game could contribute to raising top of mind awareness (TOMA) of the virus “swine flu” and how to prevent catching this nasty disease.
Wonderful work from Tribal DDB Paris for Airwaves. An interactive adventure awaits you as you as you take control of Chlorophyllo, the most powerful luchador in the history of Mexican cinema. Be a green latin hero. Play Chlorophyllo! An Interactive “video” game, simple but fun!
Become the Mexican “Hulk Hogan” Chlorophyllo in 70’s style and beat the scientist Mano Negra who needs taste of Chlorophyllo to become ruler of the world. The campaign seems to be inspired based on this movie.
Brilliant viral marketing campaign and great campaign site. Here you can also download emoticons and a PDF Chlorophyllo mask that you can cut, fold and use yourself. Meet the green heroe at Facebook.
I love my iPhone. I love the concept of the App store and I love FlightControl. And I’m not the only one. FlightControl is an App that has gone social without any real effort. The crowd did it.
How did FlightControl gets to be a social app in my opinion and how can they improve their app by enabling social media? In this post my opinion on mobile Apps and how they can be social. (more…)
Purina has launched a new viral campaign Beggin’ Time. In the campaign site created by Oddcast, people can put photos of themselves and their pets dancing to a revamped version of “U Can’t Touch This”.
Purina’s Beggin’ Time
The campaign is promoted through a partnership with CBS Radio on its websites. Banner ads are also being run on other sites to market the campaign.
The application allows users to pull images from their Facebook accounts to use in the video, as well as send the resulting video to friends through email, social networks and blogs. The campaign aims to drive traffic to the website and raise awareness of the Purina Beggin’ Dog Treats brand.
Select 1 of 3 dancers and shake your hips to see if you can become a legend of disco. If you like dancing and funky disco beats, see Diamond Disco Dance Off, an online game developed for The Diamond Store.
Koko Digital in the UK were hired to create a simple to play but addictive viral game that is aimed towards people aged 18 and over with a 50/50 split in gender, who either buy jewellery for themselves or their loved ones.
The guys at Koko Digital have have used a 70’s theme to appeal to both the younger and older generations. The main aim was to get people to opt in to receive newsletters from The Diamond Store.
