Social gaming is expanding since 2010 and there is no sign that this trend is going to decrease in 2012. It’s exactly the opposite.
It has impact on many business and companies, injecting gamification to many aspects of daily life. So who are these people?
A graphic novel from AXE? Yes and no. Axe will provide the sketches and users take active part in the story. At least that’s the plan.
A comic book called Anarchy, the newest ad campaign for AXE/LYNX starts on 10th of January. Is it something to be looking forward to?
Viral marketing is one of the most sought-after phenomena in all of Internet marketing. For business people, there are few things sweeter than the idea of their product, idea, or message spreading across the vast reaches of the Internet with almost preternatural speed and profound impact.
As a result, when entrepreneurs finally manage to crack the code, so to speak, and get their first couple of viral campaigns to really take off, they can sometimes forget that there’s still work to be done.
With 2011 Christmas ahead many companies can’t wait to expose their most brilliant themed marketing. Some – like Elf Yourself – are so epic that they can be re-launched every year. See the Elf Yourself 2011 edition here. We think it can inspire a few CMOs as well…
And did both JibJab and OfficeMax managed to keep their Elf Yourself campaign fresh? Read along!
Would you spend money to buy a better seeding machine for your virtual farm or go fertilize your friend’s roses? A strange question it is but, if a few years ago someone had have asked you this, you would probably have laughed at it. A lot and aloud.
Today it’s a concept that is among the biggest game play mechanics. And amazingly, it works just perfect. (more…)
New folks arrived on Facebook where game developer Zynga (Farmville, Maffiawars, Bejeweled) is ruling Social Gaming at the moment. Electronic Arts has entered the field with The Sims. Will it bite off a fair amount of playtime from Zynga’s flagships?
The game will be competitive to the Zynga games in many ways. EA now teamed up with their people behind Playfish to get the best out of this most successful game in a new online version.
Do you like those hilarious, horrifying or horny viral videos every now and then? The virals that top the charts and our Viral Friday…
Well, you can now become a 360 degrees viral and social video expert 365 days of the year, by participating in our Viral Quiz.
Why should CMO’s in CPG and Retail care about the trend social gaming? Maybe because the games industry is larger than the movie and music industry together? Or because social gaming can inject intensity into their brand, products and sales?
Mc Donalds Product Placement in FarmVille on Facebook
Off course I could throw some dazzling social gaming numbers at CMO’s, about Zynga and Facebook, but I assume you have read them before. So why not focus at some actionable insights and examples this time?
I hope that you agree with this statement: Without good content, there is no engagement. And without engagement, there is no social and no community. Well, social games can turn your brand or products into experiences that truly matter to consumers.
And you have too understood that most consumers want to be entertained. Not just hammered again and again with lame ads or lousy content…
Volkswagen has released an amazing LinkedIn based campaign, which takes great advantage of the LinkedIn API. The campaign is based on the idea that the new Passat is as full of features, as your LinkedIn profile is full of information.
The campaign is called “LinkedUit” (LinkedOut) and gives anyone who challenges a friend on LinkedIn to the competition a chance to win a Volkswagen Passat. The objective is simple, all you have to do is have the strongest LinkedIn profile in The Netherlands.
Magnum recently released an advergame called “Pleasure Hunt” as a part of their new global campaign to launch the all new Magnum Temptation Hazelnut ice-cream.
In this digital interactive experience you are a beautiful, slim woman and you are running, jumping and flying through 20 various well known websites like Spotify, YouTube and Dove, as you chase Bon Bons, the special ingredient in the new ice-cream. The idea is based around the fact that internet is a treasure full of pleasures and you have to capture all 100 Bon Bons. You dive into pools, use elevators, land in Africa, swing in jewelry, drive in a sportscar and change your clothes in the fitting room of a webshop.
When the Pleasurehunt is finished you can challenge your Facebook friends. We wonder how all these partnerships work with the other brands that are present in this game!
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