Wilkinson understands it. Check their viral concept Fight For Kisses. Dad is fighting to get kisses from Mom. But the Baby is fighting back. Great viral trailer, strong micro-website, okay R&B beat and fun game. I think this is brand activation worth mentioning. What are your thoughts?
Did you discover a similar viral from Gillette yet? What about the Philips Bodygroom campaign Shave Everywhere?
Following over half a million sick tortures last year, the viral game called “The Chamber of Torture” has returned to promote the forthcoming Hollywood horror film Saw IV this Halloween.
In the viral game you can torture various celebrities that are dominating the pages of today’s newspapers and magazines, like Paris Hilton, Victoria Beckham, Britney Spears and Cameron Diaz. Electric drills, knives, cleavers, a grubby chainsaw and a spiked bat are among the bloody instruments you can use. The website claims you can also upload pictures of friends and family so that you can torture them too.
The ‘horrific’ viral game has caused outrage among certain leading pressure groups writes Metro.co.uk in Thursday’s edition. So is this branded viral game good fun making some celebrities suffer or should you take this more serious like Amnesty International does? You decide.
This fun little Xbox paper plane simulator has been around for a while, but I’ve only just discovered it. Paper Plane1.0 has been played over 75 million times! Paper Plane2.0 has been launched in July 2007 and has been played over 13 million times already.
It’s a very, very simple but brilliant concept and game (created by Amnesia). Just grab the paper plane and throw it as far as you can.
If we look at the number of game plays, we see that very simple games can be very addictive. And can hit a tremendous viral factor. And many, many blogs wrote about the game, so it seems buzz worthy too! Do you know more viral games games like this? Please post them below!
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