What Made Kony 2012 Viral?
Kony 2012, made by Invisible Children, Inc. to promote its “Stop Kony” ...
Dirty Deeds’ Mechanism To Unlock Social Videos
Gamification, social video and other ways of branded entertainment seem to be the CMOs ...
Audio-Technica’s Viral Brand Entertainment?
Audio-Technica’s video to promote its new Solid Bass headphones might be the ...
All Super Bowl 2012 Commercials
If you checked one of your favourite social media during the Super Bowl, you could notice ...
Why CMOs Will Focus On Social Media Metrics?
In 2012 CMOs will focus more on social media metrics, says eMarketer. We do believe that ...
40 Smart Uses Of Social Video Metrics
Brands can still buy media, but attention can only be earned. That’s why CMOs will ...
The Last Advertising Agency On Earth?
As CSO I love disruptive ideas that can break through conventions. I love commercial ...
How Micro-Video Can Fuel Brand Storytelling?
True branding is about great storytelling, inspiring and motivating people. Giving ...
Missing 90% Of Video Views With YouTube?
We all shout: content is king. But distribution is queen and metrics is the emperor we ...
CMOs Discover The Power Of Online Video
One-way communication and television ran the show for about 60 years. But why are CMOs of ...
Why CMOs Should Worry About Video & China?
Although it’s one-way communication, television ran the show for about 60 years. ...
Are Fake YouTube Videos Good Marketing?
3,000 Facebook Fans! 5,000 Twitter Followers! Engage in conversation! Sound good, ...