Did you try the Ray-Ban Virtual Mirror? You can download a 3D technology at the Ray-Ban site. Then connect your web cam. Next choose a Ray-Ban you like and see how you look in the Virtual Mirror…
I feel it’s an application that could help to spread the Ray-Ban brand online. But for sure its a relevant tool that drives consumer engagement and advocacy amongst peers. It will even drive store traffic and retail sales.
Nike is famous for its video creativity. Nike understands like no other brand how video portals and social networks can contribute to raise even more brand awareness and to increase its brand preference. A no-brainer to Nike, since they understand that their target audience spends hours per day in social platforms.
See i.e. the Nike Football Channel at YouTube. Or see the Nike Here I Am Facebook Channel.
Nike Football has created so many videos that they have decided to combine them in a widget. The widget allows Nike fans to see all new videos together.
The widget also enables Nike brand ambassadors to embed the videos with a few clicks into their blog or social network. It’s a smart way of Nike facilitating brand fans to spread their videos.
We do create a lot of widgets and we like it, since widgets are an unique combination of a viral video, viral game and a micro site. So widgets challenge our creative and interactive minds. And widgets offer brands, agencies and consumers new opportunities.
Consumers like to add widgets to their social networks, mainly because it enhances their social status and makes them look cool in an environment of peers.
To get widgets spread faster, social media marketing agencies can fit widgets into important social networks seamlessly through natural and paid seeding. The good thing about widgets compared to online display ads: widgets can virally spread and become weapons of mass affection, display ads and banners not.
At ViralBlog we have done some items about the power of widgets. This earned the attention of some CMO’s, which have asked us to create a competition of the best worldwide widgets ever seen. So here’s the opportunity to become the world’s most famous widget wizard. Read along how you can participate in the competition…
We are looking for the best, cool, fun, provoking or viral widgets ever seen online. The best widgets will be listed in a special ViralBlog item. So this might be your one and only opportunity to claim eternal fame. So show your creative widget power and earn attention from brands and agencies that are already looking for your skills.
How the competition works? Go to our contact page and fill out your: name, e-mail and website. In the message field tell us about: the brand, the goals, whom created and produced the widget, give us a cost indication (this will NOT be published), tell us in what social sites your widget was working (API’s) and don’t forget to push the link to your widget, so we can judge it.
The competition starts today and ends the 22nd of September 2008. The ViralBlog team will be the jury. Please pass on this item to anyone in your creative departments, to your list of brilliant freelancers or post it into your network of biggest tech nerds. Good night and good luck!
In this item you’ll be able to learn all about the power of viral widgets, what brands are using widgets and what do widgets cost?
The didgeridoo is a wind instrument of the Indigenous Australians. Didgeridoo is sometimes described as a natural wooden trumpet or “drone pipe”. Musicologists classify the didgeridoo as an aerophone.
I would classify widgets as: online tools, applications or instruments that can be created, embedded and spread easily by internet users. As social media specialist, I see widgets as a great opportunity for brands to play a whole new ’sound of music’ in the social media space. That’s why I would like to introduce the term: “Widgeridoo”.
The Nissan Live Traffic Widget is a smart way of building brand identity using a software application that can be embedded in e.g. a Facebook page or downloaded to a computer desktop. Also facilitating and smart: the Kraft Foods Recipe Widget.
Viral and Digital agency TAMBA from the UK have recently launched the first of a series of Facebook widgets for mydeco, a customisable interior design website that lets users plan their own room designs using 3D models, created by the founders of lastminute.com.
Mydeco sells more than one million products from over 500 retailers, while 3D room-planning tools help users see how the products will look their own room.
In the first Facebook widget, Facebook users can create their dream dinner party, using a mix of famous and fictional characters as well as their own Facebook friends. They can then invite friends to the party and those friends can change the seating arrangements or invite their own preferred guests. You can even get your mates to rate your dinner party.
Try mydeco’s My Dinner Party widget at Facebook here. I’ve tried the widget and it was fun! You can even upload photos of your friends into the widget and send it to Facebook friends easily, to invite them to be part of your VIP dinner.
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