There’s a new service online called Hollrr. This new tool (that you can of course link to your Facebook, Twitter and Digg account) can be used to ‘holler’ about your favorite products.
By clicking ‘Hollrr this!’ and publishing your shouts to your other social networks, you can create popularity for a product or service that you feel deserves it.
In 2009 we saw an increasing number of mixing real and virtual worlds, commonly known as augmented reality and probably best known in Android and iPhone app Layar. Just before the end of the year Adidas announces to also tap in to this hip technology.
In February 2010 you’ll be able to buy a pair of Adidas sneakers that can be used to control a digital world on your screen. All you have to do is show your shoe to your webcam and the virtual world will open.
Recent Google Maps images of Sydney’s popular Bondi Beach show a massive school of unidentified sharks cruising just meters away from swimmers. Visit Australian Coastal Watch and zoom in to take a closer look at the sharks. Pretty amazing, but scary stuff…
Sorry, that shark bite was not real. It’s a simple, clever but smart promo for Shark Week by Discovery Channel. The campaign was created by agency Jack Watts Currie, in Sydney.
Some more interesting information about the campaign?
“Brilliant, innovative, smart yet simple, genius, outside the box, awesome, excellent, unconventional” are just some of the terms used in many blog postings and headlines to describe the new IKEA Facebook campaign, designed by Swedish agency Forsman & Bodenfors, to promote the opening of its new IKEA store in Mälmo.
IKEA’s showcase video, viewed 115,000 times on YouTube since November 18
Without breaking the bank on exorbitant budgets the agency managed to create a ripple effect of buzz and engagement, that would not spread just throughout Sweden, but throughout Europe and beyond.
About a week ago, I wrote an article about the history of Elf Yourself and asked the question: Will Elf Yourself return in 2009 again? On the OfficeMax site, Twitter, Flickr, YouTube and Facebook all kind of hints appeared of a possible return. And 12 hours ago, 12 o’clock midnight US time, Elf Yourself 4.0 is live again! Just like last year OfficeMax teamed up with JibJab.
So what’s new this year? There are two new elf dances! In addition to “Disco Elves”, “Country Elves”, and “Elf Classic”, you can choose to model your creation off the “Hip-Hop Elves” or “Singing Elves” dances. The “Charleston Elves” won’t be coming back this year.
Google Wave is the web’s hottest new property, which allows users to swap messages, video, pictures, gadgets and links with one another. Millions of people out there are in fact stalking their lucky friends for a Google Wave invite.
Joe Sabia of Whirled Interactive from LA had been toying with Wave for just 24 hours and thought “we gotta do something with this…”. Together with his good friend Scott Chan he created the following highly entertaining video:
Joe came up with the idea 3 days ago, because he wasn’t satisfied with the current Google Wave videos. Joe Sabia sums up the reasons: “a) some don’t show the actual product, b) they sometimes fail to connect the product to people who don’t really understand the purpose and c) they could garner more excitement”.
Is Twitter a hype or a trend, marketers mostly ask me at conferences. It switched from the hype to the trend stage already a while ago, is my answer. Off course I need to show compelling examples to proof my statement. How about this ingenious idea by Lufthansa: it’s planes are posting Tweets…
Off course it’s not the plane itself doing the Tweeing: it’s the airline. Lufthansa has set up a new and very cool service named MySkyStatus. It automatically posts the current position of flights to Twitter or Facebook, so your friends, co-workers or family can follow your travels.
Google recently offered developers an early preview of Google Wave. A “wave” is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more. See the Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O.
Here’s how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly.
Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead did this presentation recently on Day 1 of Advertising Week 2009 (here’s the podcast). The presentation guides you through the ways consumers, companies and Google itself are using technology to create something special.
Many of the experiments in ‘87 Cool Things’ highlight mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality, all in combination with the Google tools.
In June, Paramount Pictures will launch the sequel of the popular Transformer movie; Transformers – Revenge of the Fallen. In order to promote the new release, Paramount Pictures launched a social fan site where people can grab content to share on their own channels.
A great way to amplify your audience with social tools to share their love for the movie. But could it be done better?
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