Is Twitter a hype or a trend, marketers mostly ask me at conferences. It switched from the hype to the trend stage already a while ago, is my answer. Off course I need to show compelling examples to proof my statement. How about this ingenious idea by Lufthansa: it’s planes are posting Tweets…
Off course it’s not the plane itself doing the Tweeing: it’s the airline. Lufthansa has set up a new and very cool service named MySkyStatus. It automatically posts the current position of flights to Twitter or Facebook, so your friends, co-workers or family can follow your travels.
Google recently offered developers an early preview of Google Wave. A “wave” is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more. See the Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O.
Here’s how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly.
Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead did this presentation recently on Day 1 of Advertising Week 2009 (here’s the podcast). The presentation guides you through the ways consumers, companies and Google itself are using technology to create something special.
Many of the experiments in ’87 Cool Things’ highlight mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality, all in combination with the Google tools.
In June, Paramount Pictures will launch the sequel of the popular Transformer movie; Transformers – Revenge of the Fallen. In order to promote the new release, Paramount Pictures launched a social fan site where people can grab content to share on their own channels.
A great way to amplify your audience with social tools to share their love for the movie. But could it be done better?
Its never too early to start Twitter. But who ever imagined that an unborn baby could kick his first Tweet on Twitter?! A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter…
Again I was shocked to see how cosmic collisions keep occurring within the social universe. Each time two planets clash, a new star is born. The only constant within the social universe is change. And I hope marketers will understand this one day, so they will start to embrace the power of technology…
The interactive card trick was the first ever YouTube annotation. Now Amsterdam based digital marketing agency LaComunidad has created the world’s first YouTube annoytation. It’s innovative, spinning and annoying indeed…
Is it Aprils Fools Day or real?
End 2008 LaComunidad’s social media marketing agency SocialMedia8 developed the first annotation Stand-Up Comedy for Dutch brand Sonnema.
Introduced at the CES 2009 in Las Vegas in January, the VAIO P-Series is the new stylish ultra-portable and lightweight netbook by Sony. The slim netbook offers full PC functionality in a package about the size of an envelope.
Bubble clouds visualize the city ranking
A month after its CES debut Sony has rolled out Phase 2 of the VAIO P-Series campaign, introducing a European style contest, titled “Europe’s Top Spots“, to create awareness and engagement around VAIO P-Series.
In the contest, developed by Nascom, Sony let’s the community decide which is the most stylish city in Europe by letting participants share interesting spots like fashion hotspots, art galleries, hidden restaurants, memorable architecture or great music venues across 65 cities in 26 countries in Europe, making use of Facebook Connect, Widgets, Google Maps, Twitter, VIP bloggers and YouTube.
BuddyPoke is conquering the hearts of millions around the world. The application, available on the social networks Orkut, MySpace, Netlog, Hyves, Hi5, Friendster, Que Pasa and Lokalisten, let’s you create a 3D avatar with the same physical characteristics as you.
Hug, kiss, tickle, or punch your friends with your own personalized 3D avatar
With BuddyPoke You can customize your appearance e.g. your hair, eyes, bodycolor, freckles, mouth, moustache or beard. Furthermore, you can change your mood (happy, in love, hopeful) of your “Poke” and interact with other “Pokes’ (give kisses, flirting, send flowers).
Sonnema Beerenburg, a unique Frisian alcoholic drink, recently launched the Sonnema Comedy Tour: a series of stand-up comedy nights throughout the Netherlands.
In 15 Dutch cities professional comedians and stand-up comedy talent battle for the best humorous stories, short jokes and one-liners to entertain the crowd and give them a fun night out full of laughs.
On November 14th 2008, brewer Heineken has officially launched its first global internet-based responsible drinking campaign entitled ‘Know The Signs‘, to create greater self-awareness amongst Heineken drinkers.
The Crier & The Groper
Through global research Heineken has learnt that people tend to transform into one of 5 embarrassing characters or alter-egos on a night out, and that although they might reluctantly admit it for themselves, they definitely see the transformation in their friends. These characters have been identified as: The Crier, The Fighter, The Sleeper, The Exhibitionist or The Groper.
