Adidas All Blacks: User Generated Campaign
adidas, a brand which I personally love and have worked for, sponsors the New Zealand national rugby team, also called the All Blacks. The All Blacks are notoriously famous for their haka (a Maori dance) before each international match.
The All Blacks now have asked their fans to cooperate in creating a poster for the 10 year adidas All Blacks anniversary using Microsoft’s Photosynth.
Microsoft’s Livelabs introduced Photosynth to the world at TED. Now adidas has used this in a new campaign for the All Blacks.
Do check the website; here and click Explore Stadium.
The campaign is explained by Jonah Lumo, former All Blacks player.
If you want to know more about Microsoft’s Photosynth, go here.
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