Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
05/08/2009 by
9223 views

Adidas All Blacks: User Generated Campaign

adidas, a brand which I personally love and have worked for, sponsors the New Zealand national rugby team, also called the All Blacks. The All Blacks are notoriously famous for their haka (a Maori dance) before each international match.

haka_11

The All Blacks now have asked their fans to cooperate in creating a poster for the 10 year adidas All Blacks anniversary using Microsoft’s Photosynth.

Microsoft’s Livelabs introduced Photosynth to the world at TED. Now adidas has used this in a new campaign for the All Blacks.

stadium-synth1

Do check the website; here and click Explore Stadium.

The campaign is explained by Jonah Lumo, former All Blacks player.

YouTube Preview Image

If you want to know more about Microsoft’s Photosynth, go here.