Dell: Smart UGC Community Marketing Moves

Written by Igor Beuker on October 20th, 2007 | 5 comments

Since the start of the internet I have been a die-hard community believer. It seems that smart eCEO Michael Dell has read this great community marketing book: Communities Dominate Brands as well? Just take a look at Michael Dell’s video where he announces two new digital community tools, designed to foster two-way communications with customers.

Dell IdeaStorm allows customers to participate in the development and enhancement of Dell’s products and services by sharing their ideas online. IdeaStorm contains already 7599 community generated ideas.

At StudioDell Consumers, SME’s and IT Professionals can upload their own home-grow videos. This smart and interactive Dell approach could really create a better ‘user generated’ helpdesk.

I will write about other smart brands that shout less and facilitate more. The question to our ViralBlog community: will you help us to find lot’s of great examples? Muchas gracias!

This Dell tip came from my friend Michael Moon

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5 Comments

• JohnP@Dell says:

  October 22, 2007 at 21:28

  Thanks for noticing IdeaStorm and StudioDell. Leveraging “crowdsourcing” and video are indeed key to Dell’s integration of social media.

  Reply
• Igor Beuker says:

  October 22, 2007 at 22:46

  @John

  It looks smart. I seemed to notice a nice mixture of communities dominate brands and wisdom of crowds at Dell

  Do you run a conversational tracking program as well?

  Cheers

  Igor

  Reply
• JohnP@Dell says:

  October 22, 2007 at 22:53

  @Igor

  Since it’s inception in February 2007, IdeaStorm has resulted in more than 7,600 ideas submitted. StudioDell is getting about 200,000 views a month.

  Reply
• Igor Beuker says:

  October 22, 2007 at 22:56

  @ John

  That are great figures indeed. Do you also track blogs and other social media what people are saying about Dell and it’s products and services?

  We do that for many brands and it’s great consumer insight for them. New topics, new learnings, lot’s deeper and better than traditional market research.

  Reply
• Dell Blogs Its Way Out of Bad Buzz Hell | Gauravonomics Blog says:

  October 30, 2007 at 00:06

  [...] see: Mack Collier and Paul van Veenendaal. Share This Related Posts: Blogging Heroes Give Away Their Interviews for Free , Six Levels of [...]

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