Comments on: Dell: Smart UGC Community Marketing Moves

By: Starbucks’s Power Social Media Marketing Tool -

Starbucks’s Power Social Media Marketing Tool - — Fri, 26 Mar 2010 09:50:14 +0000

[...] ranging from PC maker Dell with it’s Dell IdeaStorm to storage equipment maker NetApp are increasingly turning to outside blogs, viral videos and [...]

By: Dell Blogs Its Way Out of Bad Buzz Hell | Gauravonomics Blog

Dell Blogs Its Way Out of Bad Buzz Hell | Gauravonomics Blog — Mon, 29 Oct 2007 23:06:25 +0000

[...] see: Mack Collier and Paul van Veenendaal. Share This Related Posts: Blogging Heroes Give Away Their Interviews for Free , Six Levels of [...]

By: Igor Beuker

Igor Beuker — Mon, 22 Oct 2007 20:56:06 +0000

@ John

That are great figures indeed. Do you also track blogs and other social media what people are saying about Dell and it’s products and services?

We do that for many brands and it’s great consumer insight for them. New topics, new learnings, lot’s deeper and better than traditional market research.

By: JohnP@Dell

JohnP@Dell — Mon, 22 Oct 2007 20:53:17 +0000

@Igor

Since it’s inception in February 2007, IdeaStorm has resulted in more than 7,600 ideas submitted. StudioDell is getting about 200,000 views a month.

By: Igor Beuker

Igor Beuker — Mon, 22 Oct 2007 20:46:49 +0000

@John

It looks smart. I seemed to notice a nice mixture of communities dominate brands and wisdom of crowds at Dell

Do you run a conversational tracking program as well?

Cheers

Igor

By: JohnP@Dell

JohnP@Dell — Mon, 22 Oct 2007 19:28:15 +0000

Thanks for noticing IdeaStorm and StudioDell. Leveraging “crowdsourcing” and video are indeed key to Dell’s integration of social media.