Save The Boobs Campaigns

Written by Marc Metekohy on September 21st, 2009 | 2 comments

An interesting new campaign to raise awareness on breast cancer, to put it mildly. The Rethink Breast Cancer Initiative just launched a little pool-side music-video appreciation of one white-bikini-clad woman’s assets. Interesting since it seems to both attract and engage the male audience as well. Even with a Booby Ball.

October is National Breast Cancer Awareness Month so why not get started early?

Another campaign just launched from Yoplait and gets all patriotic, with women pledging allegiance to their breasts, which are called everything but. A lighthearted treatment does wonders for this weighty topic of cancer.

Source: AdFreak

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2 Comments

• Ben says:

  September 28, 2009 at 14:25

  MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one. More in depth results can be seen at:
  http://www.mediacurves.com/Advertising/J7569-BreastCancerAd/Index.cfm
  Thanks,
  Ben

  Reply
  • Marc Metekohy says:

    September 29, 2009 at 21:19

    Thanks for sharing Ben. Insightful study.

    Reply