http://www.viralblog.com/community-marketing/save-the-boobs-campaigns/ VIRAL IDEAS & SOCIAL TRENDS Thu, 09 Feb 2012 23:52:55 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.viralblog.com/community-marketing/save-the-boobs-campaigns/comment-page-1/#comment-6856 Marc Metekohy Tue, 29 Sep 2009 20:19:30 +0000 http://www.viralblog.com/?p=8002#comment-6856 Thanks for sharing Ben. Insightful study. Thanks for sharing Ben. Insightful study.

]]> http://www.viralblog.com/community-marketing/save-the-boobs-campaigns/comment-page-1/#comment-6846 Ben Mon, 28 Sep 2009 13:25:00 +0000 http://www.viralblog.com/?p=8002#comment-6846 MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one. More in depth results can be seen at: http://www.mediacurves.com/Advertising/J7569-BreastCancerAd/Index.cfm Thanks, Ben MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one. More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7569-BreastCancerAd/Index.cfm
Thanks,
Ben

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