Sign Of The Times: Zeitgeist By Slideshare
SlideShare is an active and engaging community where people post their thoughts on marketing, business, best practice or anything the community wants.
In the above SlideShare presentation they give an overview of 2011 and analyse and share their summary. Below a short recap of this presentation and insights that struck me the most.
To start off with what struck me the most is that even though women are the most active in communities and on social channels; on slideshare the men seem to be posting the majority of content. Probably due to the reason that men use it work related and this is endorsed by the most popular keywords: business, marketing, design, research, internet etcetera.
My thought on this is that this will change over time; I really believe that woman will dominate the marketing industry eventually. Men used to have the buying power, so advertising was aimed at men… but think about it: who has the most spending power and which group has the highest engagement levels…?
When we take a look at the globe, people do not really think the Dutch as a force necessarily to be reckoned with: however the Dutch rank the highest (I mean a global #1 position) on Twitter and within SlideShare they have the 3rd place in the highest usage of slides (US is nowhere to be found). These Dutchies have always been known for their innovation, knowledge, mercantilism and their…horticulture 😉
Thanks to SlideShare and their active community we can gain insights into marketing, development, learn how to do stuff and get a grasp of the vision people have on the world.
Here the most popular business presentation on slideshare:
SlideShare increases traffic to your site, offers you a possibility to include a clear call to action that provides you with HOT leads and just as important; gives you the opportunity to position yourself as an authority in your field.
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