Swedish House Mafia’s Community Strategy?
A very interesting community marketing case study from the music industry this time. See how the track One by the Swedish House Mafia became a 1# hit. The case was created by Matthew Adell, COO at Beatport, and shows incredible insights and analytics on social and community marketing.
I feel this case study offers many opportunities for DJ’s, potential love brands and entertainment companies. Because almost all brands, seem to be struggling on how to jump into the social media space.
If you decide to read along, you might find powerful and actionable insights on how to launch products in a smart bottom-up way, by developing a smart social marketing strategy.
You will also gain insights, on why you should immediately and always embrace your influencers and biggest fans. And why you should invest in fan dialogues and mutual beneficial relationships.
Read the Swedish House Mafia “One” Case Study here. Or see the presentation on video (you will need to provide your e-mail address before you can see the video).
Source: Matthew Adell of Beatportal
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