Too Good Not To Share
Don’t we all have an embarrassing, funny story that is just… Too Good Not To Share? Well, if you do have it, here you have the opportunity to be rewarded and to make your story famous.
Beechies, South Africa’s loved chewing gum, launched a campaign called “Too Good Not to Share” developed around the question “Do you have a story that is simply too good not to share?”. The new campaign encourages the public to get involved in sharing ideas and stories.
Beechies created a platform that invites people to share their wildest stories, stories that can become the next Beechies’ advert: “IF IT’S GOOD ENOUGH, OR CRAZY ENOUGH, IT COULD BECOME OUR NEXT PRINT, BILLBOARD, OR EVEN TV AD”, it’s stated on their website.
The platform allows you to check other stories, the top ten stories, comment and vote, watch videos, upload photos and post your own stories that are too good to keep to yourself.
The campaign started with the above 2 commercials, based on real stories. They were launched on MTV on mid-November before going mainstream in February 2011. Commercials were directed by Kevin Fitzgerald and produced by Egg Films.
The campaign was developed and executed by the creative agency Hello World Agency.
ViralBlog read about Beechies – To Good Not to Share on Invisible Red.
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too good not to share;
http://www.beechies.co.za/
whole article @viralblog
http://tinyurl.com/2ve774a
#share stories #Beechies Gum
HAHA classic
Hilarious – http://www.viralblog.com/community-marketing/too-good-not-to-share/
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