Comments on: Why eBay Beats L’Oreal In UK Court Battle? http://www.viralblog.com/community-marketing/why-ebay-beats-loreal-in-uk-court-battle/ VIRAL IDEAS & SOCIAL TRENDS Fri, 10 Feb 2012 07:08:41 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Igor Beuker http://www.viralblog.com/community-marketing/why-ebay-beats-loreal-in-uk-court-battle/comment-page-1/#comment-5544 Igor Beuker Mon, 15 Jun 2009 07:04:28 +0000 http://www.viralblog.com/?p=4408#comment-5544 @ Laurens Yoox is pretty great, I have ordered there with pleasure for over 7 years. And they have won etail prizes for many times. But the fashion industry is built on trends. So why would they neglect on of the biggest trends called internet for so long? What's so difficult about understanding this trend and tapping in to it? If all other sectors can... Cheers Igor @ Laurens

Yoox is pretty great, I have ordered there with pleasure for over 7 years. And they have won etail prizes for many times.

But the fashion industry is built on trends. So why would they neglect on of the biggest trends called internet for so long?

What’s so difficult about understanding this trend and tapping in to it?

If all other sectors can…

Cheers

Igor

]]> By: Laurens http://www.viralblog.com/community-marketing/why-ebay-beats-loreal-in-uk-court-battle/comment-page-1/#comment-5514 Laurens Thu, 11 Jun 2009 07:52:55 +0000 http://www.viralblog.com/?p=4408#comment-5514 Well, I believe Fashion still have a very traditional approach. High Fashion for example, with dominating fashion cities like Paris, Milan and New York characterized itself by many off line activities, like fashion shows, print, etc. But not all Fashion brands are shy. Take Italian based company http://www.yoox.com for example, with seven million unique visitors per month, one of Europe's biggest (high) fashion web shops. But they do more, they even inspired luxury fashion brands like Armani, Valentino and Bally to start their own webshops. So I believe not all fashion or luxury brands are shy online. But what I do believe that there's a lack of interaction between these brands and their audience. Many brands have moved their traditional approach to online. Remarkable is that brand fans, for example Armani fans, are setting up fan pages in various social sites, where tuns of people are participating in. Many brands find it difficult to understand how to deal with this. Well, I believe Fashion still have a very traditional approach. High Fashion for example, with dominating fashion cities like Paris, Milan and New York characterized itself by many off line activities, like fashion shows, print, etc.

But not all Fashion brands are shy. Take Italian based company http://www.yoox.com for example, with seven million unique visitors per month, one of Europe’s biggest (high) fashion web shops. But they do more, they even inspired luxury fashion brands like Armani, Valentino and Bally to start their own webshops.

So I believe not all fashion or luxury brands are shy online. But what I do believe that there’s a lack of interaction between these brands and their audience. Many brands have moved their traditional approach to online. Remarkable is that brand fans, for example Armani fans, are setting up fan pages in various social sites, where tuns of people are participating in. Many brands find it difficult to understand how to deal with this.

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