C-Mon & Kypski Crowdsource A Videoclip

Written by Matthijs Roumen on January 10th, 2010 | 1 comment

C-Mon & Kypski is a dutch four man band with music that goes from funk, rock to polka usually served with some hip-hop flavor. To promote their new track, they came up with a crowdsource concept where fans can become a part of the new videoclip.

The One Frame Of Fame concept proved to be effective. Almost 7.000 fans already send in their pictures. Continue to read on about the concept.

The concept is simple. To participate in the videoclip, the user is asked to perform a move in front of the webcam and record the snapshot. This snapshot is being placed within the videoclip instantly.

After the video upload, the user is being asked to spread the message via social networks such as Facebook, Hyves and Twitter. The concept even made it to the Dutch NOS news.

In my opinion a great concept to engage fans and make them part of the product. Check out the website One Frame Of Fame for the last version.

Source: Marketingfacts, Dutchcowgirls

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One Comment

• Chicane’s Viral – Come Back And Stay For Good - says:

  March 13, 2010 at 22:45

  [...] social leverages. In January, I wrote about the way C-Mon and Kypksi crowd sourced a videoclip (C-Mon & Kypski Crowdsource A Videoclip). This time I’d like to write about a great viral video from [...]

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