Elf Yourself 2.0 coming!

Written by Paul van Veenendaal on October 10th, 2007 | 9 comments

Elf Yourself will return in 2009. Read all about it!

OfficeMax scored a huge hit at the end of 2006 with their holiday viral marketing campaign: Elf Yourself. The elfyourself.com site allowed visitors to upload a photo and record a synchronized message through a special toll-free phone number. The face got attached to an animated elf body and the voice was processed to sound elf-like. The result: a dancing and talking elf that could be forwarded to family and friends or posted to personal Web sites or blogs.

Elfyourself.com got 200 unique visitors per second in 2006, creating 8 new elves per second. On Flickr and Youtube you can still find some Elf Yourself 1.0 examples. Last night I read on Bob Stumpel’s Everything 2.0 that Elf Yourself 2.0 will be launched soon. I guess they will also release a Facebook app. Looking forward to Elf Yourself 2.0.

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9 Comments

• OfficeMax Relaunches Elf Yourself - ViralBlog says:

  November 21, 2007 at 00:24

  [...] month we announced the popular holiday viral of OfficeMax would return any time soon. The wait is over! One of the [...]

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• Idea City: Marketing - Advertising - Culture says:

  November 27, 2007 at 16:50

  [...] 200 unique visitors per second and creating 8 new elves per second (according to <a href=”http://www.viralblog.com/2007/10/10/elf-yourself-20-coming/”>viralblog.com</a&gt and generating 36 million visits in just about 5 weeks for a small budget (Office Max created 20 [...]

  Reply
• Emily Elstrott says:

  December 15, 2007 at 03:53

  I have created my “ELF” repeatedly but when I click on Send to a Friend nothing happens OR advertisements appear…what am I doing wrong??? Why can’t I send my ELFSELF to my friends???

  Reply
• HI EMILY says:

  December 21, 2007 at 09:31

  me 2 , make a nice four elf show of four sisters but when i try to “send to a friend” it does not have any page to do that.
  I wish the webmaster of Office Max could let us know how to accomplish sending our mini movies that took quite a bit of effort to edit andmake.
  Merry Christmas,
  Don Chapman
  Seaside CA

  Reply
• Ritta says:

  December 21, 2007 at 20:49

  i am also finding no link when i click send it just sends empty message, plz advise how to send it b4 xmas

  Thank u

  Reply
• Emily Elstrott says:

  December 23, 2007 at 03:20

  Hey Y’all,
  I got it to work !!!
  Here is what you have to do…After you elf yourself…click on “Save a copy” and then go to your e-mail and open a new e-mail…press ctrl V to paste and the web address will appear and then just send it to whomever…it woiks !!

  Reply
• Helen says:

  November 9, 2009 at 15:21

  Can you tell me which company designed the flash for Office Max … I am wanting something similar for a christmas campaign.

  Thanks

  Reply
• James Baldwin says:

  December 6, 2009 at 18:19

  a new competitor: elferizer.com!!

  let the elves strip … lol!!

  Reply
• Перезапуск кайта OfficeMax Elf Yourself « myblog says:

  January 28, 2010 at 12:24

  [...] прошлом месяце мы объявили всенародный праздник вирусных из OfficeMax вернется в [...]

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