Unilever’s Dove Onslaught Meets Backlash?
About 4 weeks ago I wrote about Dove Onslaught, the latest viral Dove commercial launched by Unilever.
Filmmaker Rye Clifton has created a video called: ‘Talk to your daughters before Unilever does’. Rye is pointing out that one company believes it can get away with creating Onslaught for Dove with one hand while churning out spot after spot of bikini-clad, writhing women for Axe with the other.
How do you feel about Axe and Dove being under one roof? Is Dove’s message still authentic knowing about the sexy Axe babes? (Source: Beyond Madison Avenue)
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