UPC Goes UGC: Watch Beijing Together With Me
Cable, mobile and media company UPC has launched viral member-gets-member game Watch Beijing Together With Me in the Netherlands, Austria, Slowakia and Hungary. People can create their own Olympic Stadium and send friends an e-mail invitation: Watch Beijing together with me.
The goal of the campaign is to create awareness for the new UPC HDTV amongst sport fans. And to let them know that watching the Olympic Games at HDTV, offers the same experience as being in the stadium yourself.
Based on these goals creative agency LaComunidad developed the viral member-gets-member campaign Watch Beijing Together With Me. With a developed application people can upload a friend’s photo, co-create that friend into a funny character and invite him to watch along. The player with the most crowded stadium wins a Philips Full HD TV.
SocialMedia8 ignited the campaign via an e-mail promotion to the UPC opt-in database, a member-gets-member program to UPC members, on-site advertsing at UPC portals and through viral seeding in 4 countries.
Okay, I might be a gadget lover, but since I have Full HDTV and DVR at home, I’ve been watching more DVD’s and TV than ever before. Funny thing though, I watch most TV programs delayed now and I skip most TV commericals. How has your TV behavior changed since you use HDTV or DVR?
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