Why Lego Is The Star In So Many UGC Videos?
Lego is for kids, however it seems to be inspiring to many adults as well. Have you seen this amazing video, created by Kevin Göteborg from Sweden? He built the dance event Sensation “The Ocean of White” on exact scale in Lego…
As you might know, Sensation is the world’s biggest dance event, invented by our Amsterdam based friends from ID&T.
And Lego has inspired more people to create great online videos….
How about this amazing video 8 Bit Trip that was created by Rymdreglage from Sweden. The guys spent about 1,500 hours on moving Lego bricks and taking photos of them!
Their Lego inspired video generated 1,7 Million views in 5 days!! And it reached the # 2 position of our Viral Friday week 35 edition.
If you have spotted more great videos in which Lego is the star, don’t be shy and share your collective wisdom with our community. You can do so by adding the link (to great example Lego videos) in the comments below.
Do you also feel Lego could embrace this social media marketing opportunity by starting a UGC Lego competition? To ignite this competition Lego could find the Lego social hot spots and communities, to next identify and invite these Lego fans and influencers to participate in this competition?
Social marketing can be rather simple. If you combine your core identity brand with an invitation to your sweet spot clients (your fans) to participate, you have a winning social media marketing concept.
I hope some brand marketers can find the time to step away (just one week) from their traditional push campaigns to act socially smart. If you don’t, your users will not wait for you and start their own fan page or community.
So if you like to be a little bit in control with your brand, make the first move. Just see what for example happened to Ikea and Hennes & Mauritz.
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