Comments on: Why Red Bull Ignores Its Advertising Agency?

By: Advertising

Advertising — Thu, 01 Dec 2011 00:22:55 +0000

Advertising…

[...]Red Bull Ignores Advertising Agency? -[...]…

By: Igor Beuker

Igor Beuker — Fri, 03 Jun 2011 07:22:44 +0000

Thanks Carli. Hope to see you back!

By: Carli

Carli — Thu, 19 May 2011 16:12:35 +0000

Youre the one with the brains here. Im wahtncig for your posts.

By: Igor Beuker

Igor Beuker — Thu, 21 Oct 2010 14:48:41 +0000

Hi Rick

Thank you for your reply. I am at least shocked about your story… I think it’s fair that we give Red Bull (or its agency) an opportunity to explain their part of the story here too.. A brand is created by it’s experience, not only by the promises it makes..

Look forward to hear from Red Bull..

Cheers

By: rick coleman

rick coleman — Tue, 19 Oct 2010 16:32:29 +0000

I jointly won this competition in England. Myself and the other ‘winner’ spent the day at Red Bull’s agency honing our scripts and were promised to attend the premier of our ads etc etc. Nothing came of it. Emails were not replied to and I never heard from them again. However two ads did appear along the lines of our scripts. My fellow competitor’s subject was Shaekespear and mine Sir Isaac Newton. To this day I have no idea why things didn’t progress as they were promised but I certainly feel used to say the least.

Rick

By: Alexandre Brito

Alexandre Brito — Thu, 25 Feb 2010 13:03:39 +0000

@ Igor

Thank you for the book reference and for the community. I’ll indeed take a look at it.

If you never heard about it bootb(http://www.bootb.com/en/) is an online marketplace for creative services. And regarding how to engage consumers you should take a look in Edward Boches’s blog (http://edwardboches.com/), an expert in the field, responsible for example for brandbowl’10 so buzzed in the social media.

It’s always interesting to discuss ideas with people that share the same enthusiasm about the same subjects.

By: Igor Beuker

Igor Beuker — Wed, 24 Feb 2010 21:46:13 +0000

@ Paul

So if this will become a trend, traditional ad agencies must have started to look for alternative business models than “creating expensive tv ads” only?

Maybe ad agencies need to seek for “money-making” products, if services do not pay their bills any longer?

Looks like the internet is a disruptive force again..

Cheers

Igor

By: Paul

Paul — Wed, 24 Feb 2010 21:40:28 +0000

Red Bull is also using the creative network of Boomerang Create. Boomerang Create is a similar platform like Zooppa.

http://www.boomerang.nl/nieuws/prijzenpot-red-bull-verdubbeld/

By: Igor Beuker

Igor Beuker — Wed, 24 Feb 2010 20:10:36 +0000

Hi Alexandre,

It might be a trend, not hype. The book: wisdom of crowds (james surowiecki) shows how smart and engaged consumers can be.

This platform (Zooppa) is about the wisdom of creative people: http://zooppa.com/

Maybe some of the famous advertising agencies will going to be disintermediated by initiaves like this?

Cheers

Igor

By: Alexandre Brito

Alexandre Brito — Wed, 24 Feb 2010 17:52:42 +0000

At the moment, it’s not just redbull that is ‘using’ their consumers creativity to come with new ideas for ads.

My question is: Will this trend of asking users for new ideas be the standard in advertising? Going one step further this really makes sense: in this way users are already exposed to the brand even before the advertising campaign is ready. Looks good to me.