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	<title>Comments on: &#8216;You Make It, We Play It&#8217; Doritos UGC Contest</title>
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	<description>VIRAL IDEAS &#38; SOCIAL TRENDS</description>
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		<title>By: Online Communities And Their Importance To Marketing &#124; Daan Jansonius</title>
		<link>http://www.viralblog.com/events/you-make-it-we-play-it-doritos-ugc-contest/comment-page-1/#comment-5113</link>
		<dc:creator>Online Communities And Their Importance To Marketing &#124; Daan Jansonius</dc:creator>
		<pubDate>Sun, 03 May 2009 21:58:44 +0000</pubDate>
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		<description>[...] Doritos UGC TV ad [...]</description>
		<content:encoded><![CDATA[<p>[...] Doritos UGC TV ad [...]</p>
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		<title>By: EA Turns Tiger Woods Into Jesus &#124; Daan Jansonius</title>
		<link>http://www.viralblog.com/events/you-make-it-we-play-it-doritos-ugc-contest/comment-page-1/#comment-2243</link>
		<dc:creator>EA Turns Tiger Woods Into Jesus &#124; Daan Jansonius</dc:creator>
		<pubDate>Tue, 26 Aug 2008 18:12:58 +0000</pubDate>
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		<description>[...] Thankfully, more and more brands are starting to see the power of the consumer. Some of them are using user generated content as inspiration, like EA has done in the video below - others go the whole 9 yards and ask the consumer to produce their adverts for them. [...]</description>
		<content:encoded><![CDATA[<p>[...] Thankfully, more and more brands are starting to see the power of the consumer. Some of them are using user generated content as inspiration, like EA has done in the video below &#8211; others go the whole 9 yards and ask the consumer to produce their adverts for them. [...]</p>
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