http://www.viralblog.com/events/you-make-it-we-play-it-doritos-ugc-contest/ Viral ideas. Trends. Inspiration Wed, 07 Jan 2009 18:08:48 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.viralblog.com/events/you-make-it-we-play-it-doritos-ugc-contest/comment-page-1/#comment-2243 EA Turns Tiger Woods Into Jesus | Daan Jansonius Tue, 26 Aug 2008 18:12:58 +0000 http://www.viralblog.com/?p=601#comment-2243 [...] Thankfully, more and more brands are starting to see the power of the consumer. Some of them are using user generated content as inspiration, like EA has done in the video below - others go the whole 9 yards and ask the consumer to produce their adverts for them. [...] [...] Thankfully, more and more brands are starting to see the power of the consumer. Some of them are using user generated content as inspiration, like EA has done in the video below - others go the whole 9 yards and ask the consumer to produce their adverts for them. [...]

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