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15/05/2010 by
11627 views

Diesel Connects Shop Environment To Facebook

Diesel created an interactive installation in a Diesel Store in Spain, allowing users to share the moment of buying with their Facebook friends while being in the offline store.

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With the installation, consumers are able to make pictures and publish them directly on to their very own Facebook account, using Facebook Connect in the store to log in safely.

I think its a nice twist to bring the offline world a bit closer to the online world and to serve the consumers who don’t have smartphones and share their recently bought items online anyway.

What About You?

What do you think of this installation? What fashion brands inspire you on Facebook?

Via: Frank-ly, Adsoftheworld.