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19/03/2013 by

Do We Need The “I Don’t Care” Button On Facebook?

Are you fed up with all the irrelevant and meaningless updates, you might need the I don’t care button on Facebook? See below infographic to get the picture.

Do We Need The "I Don't Care" Button On Facebook? (Infographic)

The witty infographic certainly has some good points why the social networking giant needs to implement an ‘I don’t care’ button alongside its ‘Like’ button.

The infographic designed by The Maple Kind lays out examples of the kind of status updates that readers couldn’t give a fig about, as well as reasons why the ‘I don’t care’ button would be beneficial:

Do We Need The "I Don't Care" Button On Facebook? (Infographic)

For instance, an ‘I don’t care’ button on Facebook would result in a lot less frustration for users and no stress-induced consequences that result from reading irrelevant status update.

My Opinion?

Facebook has implemented Graph Search recently.

Next Facebook have started to roll out its new single-column Timeline with greater emphasis on messages.

Facebook’s focus is certainly shifting towards the next gateway called mobile; tablets and smartphones in it’s strive to grab more mobile ad dollars than Google.

Relevancy might be might be an issue that is much lower on their roadmap.

That’s why I like the idea of launching the I don’t care button. Hopefully with some smart algorithms and AI, the social network might even be able to filter the relevant content and updates based on your profile, interest graph and likes.

What About You?
How would you feel about the I don’t care button? Our readers would love to read the opinions of their peers.

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More about breaking with the status quo? Browse our category Trends & Innovations, follow Igor Beuker on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.

About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

Source: Infographic by The Maple Kind.


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