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11/09/2012 by

FaceDeals: Check In With Your Face

Facebook check-ins can be a powerful mechanism for businesses to deliver discounts to loyal customers, although not many businesses are using the power of this Facebook feature. But now there’s FaceDeals, big question is: brilliant or scary?

FaceDeals allows you to check-in with your face at places. Once checked in users can receive offers for that establishment, specifically tailored to them.

How does it work?

FaceDeals uses a facial recognition cameras that are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.

The check-in app must be authorized via your Facebook account. Then the app verifies your most recent photo tags, using those to map the physical appearance of your face. The custom-developed cameras then simply use this existing data to identify you in the real world.

Then Facedeals will send personalized deals and discounts, based on your Facebook “like” history, directly to your smartphone.

The standalone Facedeals cameras have been developed around open source, including Raspberry Pi, Arduino, OpenCV, and the Facebook Graph API, and can be configured remotely and require only a standard 110 volt wall outlet and a wifi connection.

What About You?

So what do you think of this concept? Do you see opportunities from een business or brand point of view? Would you use it as a consumer? And what about privacy?

Source: redpepper

About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co. Within the company Laurens is responsible for online and social media consultancy.


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Comments (7)

  • Robert
    11/09/2012, 17:22

    I think it’s a good idea. If you didn’t allow the app to use the pictures to check you as a person, it’s not damaging your privacy I guess. If you’ve allowed the app then it’s your own choice.

    The only question is: how much footage/pictures will this system of even Facebook store, without you and the rest of the world knowing “for product improvements”. Cause for Facebook counts: All the content you put on FaceBook belongs to them, Forever!

  • Igor Beuker 11/09/2012, 17:49

    If permission based and opt-in: I would go for it. Not sure if “Zuck” gets privacy that well.. He seems to see consumer data as “the new oil”?

    Soon we’ll share our profile and needs to a virtual market place so brands we like can pitch us: THE CONSUMER IN CONTROL

    AKA we are moving from CRM to VRM= Vendor Relationship Management.

    Consumers that do’nt like it, don’t opt-in and they will get banners for dogfood diapers and all other MASS advertising they don’t need…

    Same will happen with our DNA profile: I should be able to share it with my health insurance company if I want to: it’s my DNA profile..

    Marketing used to be an art, now it’s a science. So big-data? May the math be with you


    • It’s indeed permission based, but I hope that consumers realize what it means if they approve.

      Do you ever really check what certain Facebook apps are exactly using from your account?

      • David 12/09/2012, 09:41

        Yes, I do check it, what the apps want to use from my account and if the app, for example, wants to “Post on my behalf” when it clearly doesn’t need to use this function at all, I don’t grant the permission.

        However, I’m aware that I’m one of the few that really checks the permissions.

  • Thomas
    12/09/2012, 13:53

    for me it feels ‘too much’ big brother. Eventhough you have to give permission for it, the camera is always on. I’d rather use an RFID/NFC version for this (walk in, detected, present deals) which I can easily ‘turn off’ on the go and doesn’t try to match my face all the time.

  • Rudi de Groot 12/09/2012, 15:04

    I think that if the relevancy level is higher than the privacy aspect, people will buy in to it. But that will differ per person ofcourse :)

  • Socialish 14/09/2012, 18:17

    Very interesting. Loved reading everyone’s comments as well!