FaceDeals: Check In With Your Face
Facebook check-ins can be a powerful mechanism for businesses to deliver discounts to loyal customers, although not many businesses are using the power of this Facebook feature. But now there’s FaceDeals, big question is: brilliant or scary?
FaceDeals allows you to check-in with your face at places. Once checked in users can receive offers for that establishment, specifically tailored to them.
How does it work?
FaceDeals uses a facial recognition cameras that are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.
The check-in app must be authorized via your Facebook account. Then the app verifies your most recent photo tags, using those to map the physical appearance of your face. The custom-developed cameras then simply use this existing data to identify you in the real world.
Then Facedeals will send personalized deals and discounts, based on your Facebook “like” history, directly to your smartphone.
The standalone Facedeals cameras have been developed around open source, including Raspberry Pi, Arduino, OpenCV, and the Facebook Graph API, and can be configured remotely and require only a standard 110 volt wall outlet and a wifi connection.
What About You?
So what do you think of this concept? Do you see opportunities from een business or brand point of view? Would you use it as a consumer? And what about privacy?
About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co. Within the company Laurens is responsible for online and social media consultancy.