Bra Scrap Scheme Boost To Lingerie Sales?

Written by Igor Beuker on October 22nd, 2009 | 3 comments

For lingerie and bra’s we often see compelling ads. Sex still sells and Wonderba has treated us with some clever ones. Today we noticed a witty guerrilla campaign from the small Amsterdam based, fashion and lingerie boutique Je m’ Appelle Nikki: The Bra Scrap Scheme – Get € 7,50 back for your old bra.

Interested I read along and saw this statement by the store owner: “The car scrap scheme was invented to help the car industry through this recession. But this recession is not only harming the car sector, it is painful to the beautiful world of fashion and lingerie as well. So who ever said that the fashion and lingerie industries do not need any help too?”

Next the owner told: “Our bra scrap scheme has just been launched as a witty clone of the car scrap scheme. In our bra scrap scheme customers can collect a € 7,50 discount on their old bra, when buying a new one.

We hope to earn attention with this bra scrap campaign and to boost our sales. Off course we will give the old bra’s to a good cause.”

The PR Kit we got, looked pretty socially skilled. The boutique even has a Twitter account and an okay website.

Would the boutique use the collected bra’s for a Bra Invasion alike campaign? Or would there be some other good cause to send the recycled bra’s to?

Source: Sniper Jasper Landsaat

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3 Comments

• Christian Hauzar says:

  October 23, 2009 at 07:58

  German underwear manufacturer Bruno Banani did something like this in july giving 5,- € discount when returning your old undies. Car scrap is called “Abwrackprämie” in Germany.
  (put the link to my article in the link field)

  Reply
• Igor Beuker says:

  October 24, 2009 at 10:54

  Hi Christian

  Thanks for the reply. Abwrackprämie? Nice but difficult word for us..

  Cheers

  Reply
• Manish says:

  November 9, 2009 at 07:39

  Hello
  Really fantastic degine of the bra. i like it.Very nice post to you..Nice feature of this…
  thanks

  Reply