Burger King: Whopper Freakout Viral Movies

Written by Igor Beuker on February 18th, 2008 | 5 comments

Again a great concept by the Miami creative hotshop Crispin Porter + Bogusky. In just a few years, the CP+ B team have really revitalized the Burger King brand in a rebellious way. An eye-opener for many agencies and brand managers.

Burger King is known as Home of the Whopper. In this concept a Burger King ‘Whopper Free Zone’ was created. Customers are being told: we are very sorry, Burger King discontinued the Whopper. And you must really, really see the reactions of real customers, taped with hidden cameras!

Customers go crazy with reactions like: “this must be a joke, get serious” and “the Whopper not longer on the menu, I’m freaking out here”. Some customers get really very angry and some tell great stories about Burger King.

So if you have strong products, why not letting customers tell others how much they like these products?! Whopper, anything else is a freaking dissappointment. Simple but great idea and strategy.

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5 Comments

• Rudi says:

  February 19, 2008 at 12:36

  This is again a very original and creative idea from probably the best agency in the world.

  Reply
• Igor Beuker says:

  February 19, 2008 at 12:48

  @ Rudi

  I think i feel the same about CP+B. But what about Burger King? They have vision and guts…

  Cheers

  Reply
• Rudi says:

  February 19, 2008 at 12:53

  @ Igor,

  Yep one should give credit also to Burger King for their innovative way of marketing!

  Reply
• laurens says:

  February 20, 2008 at 11:11

  Indeed very original, could you imagine if you were part of this prank.. I would also freak out…

  Nothing beats a double whopper after a night out here in Amsterdam..

  Reply
• Igor Beuker says:

  February 20, 2008 at 11:47

  Don’t you guys find it strange that NOT many more brands take the Burger King approach…?

  Reply