Editors Hack Google Street View in London
British indy rockband Editors have launched a new site that gives the impression that they have hacked into Google Street View, using it to stream their new album, ‘In This Light And On This Evening’.
The site allows users to navigate around selected London areas. Exploring the locations online reveals new night-time images commissioned by the band, along with songs from the new album being streamed.

Now Editors have allowed fans to stream their new album. The band have ‘hacked’ into Google street and are using it to preview their album.
Of course, in reality the band have created a new website to mimic Google Street View. The site allows fans to move around selected areas of London, with a number of night time images commissioned by Editors themselves allowing fans to stream the new album.
The band’s third album, was released on Monday (October 12).
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Editors Hack Google Street View in London http://tinyurl.com/yk5oke4
Genius. Once in a while someone comes up with the perfect marketing strategy to create a buzz. This is a good example.